UNWTO Launches Tourism of Tomorrow Challenge

United Nations’ World Tourism Organization (UNWTO) and Sommet Education, the group encompassing Ecole Ducasse, Glion, and Les Roches have put forth a challenge to help rescue the hospitality industry.

The Tourism of Tomorrow Challenge is looking for idea submissions that identify ways in which the hospitality industry can accelerate its recovery while also promoting inclusivity and sustainability. The underlying theme is that of changing the way we see and experience tourism in a post-COVID-19 world.

A committee of experts will review all of the submissions and grant scholarships for the top 30 ideas. Of the 30 ideas, three will receive funding. Recipients receive scholarships to 15 different programs in hospitality, culinary and pastry arts management, (Bachelors, Masters, MBAs) offered at the world-class academic institutions of Sommet Education: Glion Institute of Higher Education in Switzerland and London, Les Roches Crans-Montana in Switzerland, Les Roches Marbella in Spain and Ecole Ducasse in France.

The competition will focus on four different categories:

—Luxury travels, goods and services

—Hotels and hotel-related operations: small to medium-size properties, family businesses

—Food and Beverage: restaurants, catering, delivery services and retail

—Smart Real Estate: small to medium-size properties and family businesses

The competition is open now and will close at the end of August.

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