Internova Travel Group has named Elaine Srnka its senior vice president of editorial, a new role at the company.

Srnka comes to Internova from a nearly 16-year career at Virtuoso, most recently as its vice president of content. In that role, she oversaw consumer-facing media including Virtuoso Life, catalogs and social media. Before her tenure at Virtuoso, she spent 12 years with American Airlines as editor in chief of its in-flight magazines.

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In her new role at Internova, she will be responsible for editorial strategy and content for all of Internova’s businesses and brands. Srnka reports to chief marketing officer Brent Rivard.

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