Choice Hotels Expands its Presence in Latin America and Spain

Continuing the growth of its international footprint, Choice Hotels has just announced 40 openings in the coming year throughout Latin America and Spain.

The slate of new properties includes the first Choice Hotels brands in Spain and Colombia, as well as openings in Brazil, Ecuador, Mexico and Panama, the company said in a statement.

Altogether, the openings will result in nearly 5,000 new rooms. Highlights of the new growth include:

Spain: 16 Ascend Hotel Collection properties were introduced through Choice Hotels’ recent alliance with Sercotel, a leading hotel operator and franchisor based in Spain.

Another eight Ascend properties are expected to open before the end of the year.

Brazil: Three Sleep Inn hotels and one Quality Inn hotel were opened by Atlantica Hotels, Choice Hotels’ master franchisee in Brazil. In addition, two Comfort hotels, one Clarion hotel and one Quality Suites hotel are expected to welcome guests by year end.

Colombia: One Clarion hotel opened and two Ascend properties are expected to open in December, all through the Sercotel alliance.

Mexico: Choice Hotels Mexico has opened two hotels under the Comfort and Sleep Inn brands. A Comfort Inn hotel is expected to open in December.

Panama: An Ascend Hotel Collection property opened through Sercotel.

Ecuador: Developer Real Hotels & Resorts opened an Ascend Hotel Collection property, their second in the country.

“We continue to expand and reach new markets all over the world– from Bogota, Colombia, and Cabo San Lucas, Mexico, to Sao Paulo, Brazil, and Barcelona and Madrid, Spain,” Mark Pearce, senior vice president, international division, Choice Hotels, said in a statement. “Our tremendous progress shows our international strategy is working. We continue to forge relationships with high-quality, multi-unit developers and operators for long-term agreements in strategic markets.”

In addition to the 40 openings this year, the company revealed that its international pipeline continues to grow.

Choice Hotels Mexico, for instance, recently signed an exclusive multi-unit agreement with SI Operaciones, a Mexican private equity fund, to develop 20 new-construction Sleep Inn hotels by 2023.

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