Many Brits are on their journeys of ‘self-discovery’, research finds
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    The favourite ways Brits "find themselves" include a digital detox, daily empowerment and travelling the world.

    A study of 2,000 adults found most have never been on a "journey of self-discovery" and almost half (47%) haven’t completely come to terms with who the real "them" is yet.

    And only 28% are content with their lot in life.

    Of those who are, or have been on such a pursuit, a whopping 83% say it was a success.

    But more than a third (34%) of those polled, by Tourism New Zealand, said travelling abroad would improve their chances of finding themselves.

    More than half of those (55%) said they’d like to get the opportunity to experience an entirely different culture – expanding their horizons in the process.

    Others think ditching alcohol, taking up yoga and meditation, changing career path, or starting a TikTok channel, would be the best way to find themselves.

    Nonetheless, 76% believe it is important to understand yourself – with the aim of building self-confidence the number one reason for doing so (51%).

    Discovering your full-potential (45%) and learning from past mistakes (41%), are also incentives for self-discovery, according to OnePoll.com data.

    New Zealand topped the list as the place Brits feel is best to visit in order to complete a voyage of self-discovery, followed by Australia, Canada and USA.

    The study also found over a third (37%) of everyone polled is keen to live life to the full, with a quarter of Brits (25%) making their way through a bucket list of life goals.

    Sarah Handley, general manager, Americas & Europe for New Zealand Tourism, said: "It’s great to see that people in the UK are interested in self-discovery, with some stepping out of their comfort zones and seeking new adventures, in a bid to improve their overall well-being and self-understanding.

    "New Zealand has so much to offer such as diverse landscapes, unique wildlife, and a rich indigenous culture to immerse yourself in, making it the perfect destination for self-reflection.

    "We welcome anyone embarking on a journey of self-discovery, we hope that New Zealand provides the opportunity to truly find yourself."

    TOP THINGS BRITS ARE DOING TO FIND THEMSELVES:

    1. Reading more
    2. Travelling the world
    3. Removing negative people from your life
    4. Exploring the great outdoors
    5. Learning about and experiencing a new culture
    6. Being more present (i.e., being fully engaged and attentive to the present moment)
    7. Surrounding yourself with likeminded people
    8. Picking up a new hobby (e.g., knitting/doing puzzles/cooking/pottery)
    9. Changing career paths
    10. Volunteering at a charity
    11. Cleaning/clearing out the home
    12. Spending less time using devices
    13. Learning about different ideologies and religions
    14. Doing yoga and meditation
    15. Writing a journal/book
    16. Escaping the city
    17. Trying out different music – finding new artists
    18. Moving to another country
    19. Exploring your sexuality/ having new sexual experiences
    20. Learning a new language
    21. Daily manifestations/empowerment
    22. Stop drinking alcohol
    23. Watching movies deemed culturally and artistically important
    24. Setting up a side hustle
    25. Experimenting with fashion
    26. Deleting all social media
    27. Living a zero-waste lifestyle
    28. Petitioning for social justice
    29. Crystals and astrology
    30. Starting a TikTok channel

    TOP 10 COUNTRIES VOTED BEST TO VISIT TO "FIND YOURSELF":

    1. New Zealand
    2. Australia
    3. USA
    4. Canada
    5. Italy
    6. Japan
    7. Greece
    8. Spain
    9. Switzerland
    10. Iceland
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