Atlantis, The Palm and nightlife powerhouse Addmind have joined forces to launch a new beach club destination in the city.
White Beach will be located on the shores of the iconic entertainment resort and will launch in November aiming to “shake up” Dubai’s definition of dining, entertainment and nightlife, a statement said.
White Beach will encompass multiple beach areas, a live event space, a restaurant with an open-air terrace as well as a shore-side infinity pool.
The Boho-chic environment will offer a day to night experience with laidback lounging set to an eclectic soulful soundtrack, it added.
By day, a stylish Mediterranean restaurant will overlook the beach via an open-air terrace and by night, White Beach will host a collective of international and local artists at weekly events and sunset sessions. A resident DJ will also soundtrack the sunset every day.
Tony Habre, founder and CEO of Addmind Hospitality, said: “We are delighted by the local and international recognition that White has acquired in the past decade. To see this brand now join forces with one of the world’s most important business and leisure destinations, is nothing short of promising for the strategic development of White into a global lifestyle brand.”
Timothy Kelly, executive vice president and managing director, Atlantis Resorts and Residences, added: “We are proud to add yet another unique and special venue to our ever-evolving resort. We are excited about our partnership with Addmind and leveraging their success as the leading nightlife operator in the region.
“This adds another dimension to our expanding entertainment experiences at our resort with Wavehouse, Aquaventure and celebrity chef restaurants.”
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