A bright purple cheesecake from Iceland that mixes a popular drink with an iconic dessert may soon be the hottest, or indeed coldest, new thing.
The cheesecake combines a nice cold glass of Vimto with the old favourite, as the bright purple of the drink forms a vibrant sheen on top of the cake.
The new hybrid dessert is made using Vimto’s secret recipe, which was first created by John Noel Nichols in Manchester in his office in Granby Road in 1908 when he started the company.
Originally called the 'Vimtonic', the well-loved drink is made up of grapes, blackcurrants, and raspberries along with a secret blend of 23 fruit essences, herbs, and spices
But how does it measure up in cheesecake form? One of the writers from our sister site 2Chill, put it to the test.
To start with, we have to talk about what it looks like.
The top layer is made up of a bright purple Vimto-flavoured glaze, which looks and feels slightly similar to the orange jelly layer of a Jaffa Cake.
Then there’s a creamy, light raspberry-flavoured pink cheesecake layer sitting on a thick digestive biscuit crumb base.
How it tastes
While I like Vimto, I’m by no means a mega-fan so wasn’t expecting to love the cheesecake but I was pleasantly surprised.
You can definitely taste the classic flavours of Vimto but it’s not overpowering.
If you didn’t know this was a Vimto cheesecake, it could easily be mistaken for something like a summer fruit or black forest gateaux dessert.
There is a good ratio of biscuit to the sweet creamy mixture and the combination of the two flavours and textures, along with the jelly-like sheen on top, creates a slightly unusual light, fruity and flavoursome cheesecake.
The top layer is a bit like a Vimto jelly, and I wouldn’t want to eat it on its own, but it works alongside the creamy cheesecake and biscuit base. The actual creamy cheese layer is impressive too.
It’s a baked cheesecake but almost tastes like a mousse and is very light. The biscuit base, however, is weighty and there’s definitely no shortage of digestives. It’s not crispy or light but slightly stodgy and heavy.
The thought of a Vimto cheesecake may not be appealing to some, even fans of the drink, but it works.
I’m a complete dessert-fiend and would always choose sweet instead of savoury options and was completely sold on this one.
I really enjoyed it and it’s perfect if you are after a fruity dessert, especially one with added nostalgia.
While it’s not the kind of thing you would find on a high-end restaurant’s menu, for a frozen dessert it’s a good choice and you can’t argue with the price.
Need to know
Vimto has partnered with the British dessert producer Vittles Foods to create the new cheesecake.
Sally Bentley, Trading Manager for Iceland, said: “Vimto is a much-loved British brand, and we are thrilled to add this Vimto cheesecake to our collection of frozen desserts”.
The frozen cheesecake, which takes five hours to defrost before you can eat it, is on sale exclusively online and in UK stores of Iceland and Food Warehouse.
It costs £3 for the 400g dessert. and comes in at 250 calories for a 80g serving, the size of a fifth of the cheesecake, although I would argue that most people would count a quarter or more as a slice as the entire cheesecake is small.
Iceland is well-renowned for frozen desserts, and this isn’t its first cheesecake-mash-up. It sold a Hot Cross Bun cheesecake for Easter followed by a Lotus Biscoff Ice Cream Cake at the start of the summer.
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