TTC Tour Brands finds travelers like to go off the beaten path, but with guides

Posted on : 04/26/2023
TTC Tour Brands finds travelers like to go off the beaten path, but with guides
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A new study from TTC Tour Brands reveals that many travelers are motivated to book guided tours that uncover hidden gems. 

And, off-the-beaten-path experiences were found to be just as important as traveling to bucket list destinations when travelers book a TTC Tour Brand — Trafalgar, Luxury Gold, Insight Vacations, Brendan Vacations and Costsaver.

Another top trend: Travelers are choosing guided tours for the assurance of destination and logistical expertise, with around 80% of travelers trusting that TTC’s guides and organizers are the key to having an ideal travel experience. 

TTC also said travelers are more open to spending more money in a destination on travel if they get a premium and personalized experience, suggesting that travel advisors can convert more sales by diving into a destination’s itinerary highlights and rich cultural elements with their clients. 

“Beyond knowing the ins-and-outs of each brand and itinerary, understanding traveler sentiment and purchase consideration is crucial information that our advisors need in their pockets to personally pair each traveler with the right travel experience for them — from premium to value, luxury or special interest,” said Guy Young, chief engagement officer of TTC Tour Brands. 

Further, the study found that about half of its travelers are seeking connection with like-minded travelers on their guided trips. 

Most working Americans are opting for trips that last between eight and 14 days, which aligns with companies’ standard policies for paid time off.  Retirees are 10% more likely to book a tour that lasts for more than 15 days.

The top regions of interest are Europe and Britain (83%) with the top destinations being Italy (37%), England (35%) and Ireland (33%).

The Big Tour Study surveyed over 7,000 TTC Tour travelers who book trips with Trafalgar, Luxury Gold, Insight Vacations, Brendan Vacations and Costsaver. The study is intended to provide travel advisors with insight into how TTC Tour travelers are choosing their trips so that they can match the right products to their clients.

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