Serena Williams' New Line With Away Luggage Is Perfect for Everyday Travelers and Globe-trotting Athletes Alike

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Travel gear, but make it fun.

That was tennis icon Serena William’s mindset going into her second collaboration with Away luggage. Launched this week, the line, co-designed by the star herself, includes bright colors and patterns meant to stand out on that baggage claim carousel.

“It’s definitely exciting, and avant-garde,” Williams told Travel + Leisure of her most recent product line with the brand. “That was what I wanted to do.”

And having traveled the world as both a teen tennis star and a championship-winning mom, Williams knows that being organized while getting from one place to another is key.

“I’m very organized or at least I think I’m a very organized traveler,” she said, noting that she loves the brand’s packing cubes from — her first collaboration in February 2020 — for ultimate space optimization.

“I definitely have gotten a travel routine down,” she added.

But like everyone who endured all of the complications that 2020 brought both the travel industry and travel lovers, Williams, whose tennis schedule was also greatly affected, enjoyed the extra time playing dress-up with her daughter, Olympia.

The three-year-old, who is probably too young to be carting around the Away’s Kid’s Carry-On designed by her mom, is just at the age where her iPad is only a distraction for about 20 minutes, keeping Williams busy on a flight, she told T+L.

“I’ve been missing traveling,” she said. “At the same time, I’ve been enjoying that peace of being at home but it has also made me want to travel more.”

Williams will be heading to Australia for the Australian Open on Feb. 8.

As for the new items with Away that are now available for purchase, the line includes products Away fans know and love — like suitcases of all sizes (in fun colors and a new pattern called “Light Swirl”), the very popular packing cubes, and also new items like a jewelry holder and backpack.

To buy: The Carry-On, ($225)

To buy: The Bigger Carry-On, ($295)

To buy: The Jewelry Case, ($75)

To buy: The Pet Carrier, ($225)

To buy: Mini Convertible Backpack Tote, ($145)

Christine Burroni is Travel + Leisure’s Digital News Editor. Find her keeping up with just about everything on Twitter or see what she’s up to in NYC or on her latest trip on Instagram.

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