A new American Alliance of Museums study released Tuesday showed that recent COVID-19 surges are doing a number on already hurting museums.
According to an October AAM survey of 850 respondents from across the USA about the continued impact of coronavirus on museums, millions of dollars are being lost – with around a third of institutions facing permanent closure – and job loss is mounting as nearly 30% of American museums remain closed since the March lockdown.
“The financial state of U.S. museums is moving from bad to worse,” Laura Lott, AAM’s president and CEO, said in a statement. “Those that have reopened are operating on an average of 35% of their regular attendance – a reduction that is unsustainable long-term. Those that did safely serve their communities this summer do not have enough revenue to offset higher costs, especially during a potential winter lockdown. Without financial help, we could see thousands of museums shutter forever.”
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