Residents of the Oxfordshire farm where Jeremy Clarkson's show Clarkson's Farm is filmed are concerned about the number of visitors to the location.
Fans of the Amazon Prime show have been queuing up for a whopping two-and-a-half hours to get inside his farm shop.
This has prompted concerns from the local council about the 'substantial' level of traffic as the site becomes a tourist attraction.
Visitors have travelled from across the UK to visit the shop, with two visitors from Yorkshire telling ITV: "We wouldn't have come if he hadn't put it on the map."
Two men visiting from Peterborough also told the news outlet: "We saw it on TV obviously and love Jeremy Clarkson, so I thought we'd head over and have a look – took the dog with us."
However the influx of visitors to the area hasn't been welcomed by everyone.
Locals from the nearby village of Chadlington are divided. Some are happy to see the increased tourism, while others aren't as happy.
The parish council meanwhile has expressed concerns.
Chadlington butcher Tom Dean told ITV: "A few people are welcoming to it, because it brings more new faces to the area and gets the Chadlington name out there.
"But there are also a few people that aren't as keen."
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Clarkson has applied for permission to develop the site, which was met with some reluctance from Chadlington Parish Council.
In minutes from a meeting regarding the application last month, the parish council said: "The parish council remains concerned regarding the effect of the incremental development at this location, both upon the local community, its existing shops and an area of outstanding natural beauty (AONB).
"The number of cars currently visiting this site is already substantial, often filling the existing available parking space and overflowing onto the Chipping Norton Road, which is hardly desirable in an AONB and creates a significant risk that accidents will occur."
Police were called out to the farm back in June after huge queues formed near it.
At the time, furious local residents flooded social media to complain about the traffic.
One resident wrote on a community Facebook page: "Avoid going anywhere near Diddly Squat Farm Shop, whole road is blocked again, but worse there are people stopping on the 60mph bend with nowhere to go."
While another fumed: "I've just seen pictures that someone else has posted. Utterly ridiculous.
"Clarkson needs to do something and quickly. It's going to cause an accident! Queues all up Burford Road."
The queues were so extreme that Thames Valley Police were called, although they said no crime had been committed.
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