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Wearing swimwear as underwear (26 percent), chatting to strangers (23 percent), and taking a complete break from technology (21 percent) also made the list.
It also found nine in ten (91 percent) confess to have a “holiday alter-ego”, with 17 percent claiming to have missed “holiday them” during the pandemic.
With travel set to boom again in 2022, the research was commissioned by Walkers, Doritos and easyJet Holidays to celebrate a new partnership, offering Brits the chance to win a holiday every hour.
Katherine Cook, spokeswoman for Walkers, said: “After years of travel restrictions, we know the nation has missed having the freedom to travel and make memories with friends and family on holiday, and in turn missed their happier and more carefree holiday alter-egos.
“Our study shows just how much Brits enjoy being their holiday self – letting all their worries and self-consciousness go when abroad.
“The list of holiday moments features lots of food- and fashion-related scenarios which reflect how people become more carefree on their holidays, showing a positive behaviour change.
“So, what better way to celebrate the return of summer holidays than by reuniting our customers with their beloved holidays abroad?”
The study also found the good weather (43 percent), anonymity (29 percent) and increased confidence (17 percent) experienced abroad cause people to act out of character.
Those aged 18-24 are most likely to have a holiday alter-ego, with 97 percent of this age group claiming to act differently while abroad.
However, while this decreases slightly with each generation, even 89 percent of those over 65 admit to having a “vacation version” of themselves.
More than half of adults (53 percent) prefer the holiday version of themselves, claiming they’re happier (57 percent), carefree (52 percent) and more fun (45 percent) than their usual selves.
Among those with a “holiday alter-ego”, the shift in personality is most likely to come into play at the airport (33 percent), while for some it emerges while they’re packing (17 percent) or the moment their out of office goes on (17 percent).
Alongside adopting holiday alter-egos, many also give their image an overhaul while abroad, with 20 percent opting to “express” themselves with bolder fashion choices.
When it comes to crimes against holiday fashion, men are the guiltier party – with a tenth claiming socks and sandals look good, versus four percent of women.
A further 12 percent favour a holiday bum bag, compared to seven percent of women, while more than one in 20 men (six percent) even go all out and don a mankini when abroad.
Other bold holiday fashion choices worn overseas include straw fedoras (17 percent), kaftans (11 percent) and Hawaiian shirts (11 percent).
Additionally, despite a quarter (26 percent) insisting on wearing swimwear in place of underwear while abroad, a third always take way more underwear than they need, packing an additional five pairs on average.
Fashion choices aside, newly sun-kissed skin proves a bonus for couples, with almost one in ten (eight percent) claiming to fancy their partner more with a tan.
And the same number (eight percent) of those polled, via OnePoll, even claim to like the dreaded t-shirt tan – 12 percent of men versus five percent of women.
TOP 40 THINGS BRITS ONLY DO ON HOLIDAY:
- Dining out everyday
- Drinking alcohol at the airport
- Not worrying about money
- Drinking alcohol before midday
- Staying up later than usual
- Having dessert everyday
- Eating cheese and cold meats for breakfast
- Wearing swimwear instead of underwear
- “Stealing” the toiletries from the hotel
- Making “holiday friends” with random people
- Snacking more often
- Taking a daytime nap
- Chatting to strangers
- Wandering around barefoot
- Drinking elaborate cocktails
- Having more than one ice cream a day
- Taking a break from technology
- Mixing multiple cuisines during one sitting at the hotel buffet (e.g. Chinese noodles with Spanish tapas)
- Reading a book or listening to an audio book
- Going to a restaurant, bar, or shop with just your swimwear on
- Wearing bolder clothing than normal
- Staying in bed later than usual
- Wearing a bum bag or money belt
- Wearing hair “au naturel”
- Letting the kids stay up later than usual
- Going out without make-up on
- Getting bad tan lines on purpose
- Getting up extra early to reserve a sunbed
- Getting a t-shirt tan
- Taking a swimwear selfie
- Dancing in front of others in a bar, restaurant or club
- Getting up extra early to take part in activities, like sunrise yoga or a morning hike
- Staying up all night
- Letting the kids stay in bed later than usual
- Eating crisps as a meal
- Eating ice cream or dessert for breakfast
- Getting a massage on the beach
- Going out without wearing a bra or top
- Taking part in karaoke
- Having a holiday romance
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