The Hoxton will open in London’s Shepherd’s Bush district in November, the brand’s fourth hotel in the city and the 12th in The Hoxton series.
The hotel will feature 237 guestrooms; Chet’s, a Thai-American restaurant; open communal spaces; a standalone retail store; and The Apartment, a meetings and events space.
The new hotel is in West London, near Shepherd’s Bush Market, Bush Hall and Shepherd’s Bush Empire, as well as Portobello Market and Notting Hill.
The neighborhood features a blend of cultures, cuisines and communities and is known for its music and entertainment history.
Designed by Ennismore Design Studio, the retro transport design in the interiors was inspired by the nearby London Transport Museum Depot, mixed with such touches of glamor as glass chandeliers and pendants embellished with mixed metals.
There are six room categories, and the lobby features works from local artists.
Inaugural rates start at about $170 per room with a $55 restaurant credit for bookings before Nov. 28 for stays through March 31.
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