SO/ Auckland accepted into Virtuoso®
SO/ Auckland has been accepted into Virtuoso®’s exclusive portfolio of luxury travel partners, comprised of more than 1,800 preferred suppliers in 100 countries.
According to Stephen Gould, General Manager of SO/ Auckland, inclusion in Virtuoso will open up new sales and marketing opportunities to the network’s 20,000 luxury travel advisors and their highly desirable clientele. Virtuoso agencies sell more than (U.S.) $26.4 billion annually, making the network the most significant player in luxury travel.
“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor.
“The reputation Virtuoso member advisors have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their client’s special amenities, values and experiences that surpass their expectations,” concluded Gould.
SO/ Auckland joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other suppliers worldwide. These partners, which specialize in world-class client service and experiences, secure Virtuoso clients superior offerings, rare opportunities and exceptional value. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s largest worldwide gathering. SO/ Auckland’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
Situated in Auckland’s Britomart district in the heart of the city, SO/ Auckland is a luxurious urban hotel. Its avant-garde design blends the essence of the destination with the hotel’s soul. Bursting with local energy and magnificent views, SO/ Auckland sets a new standard for world travelers and locals alike.
SO/ Auckland is home to the city’s popular HI-SO rooftop bar, with expansive views over Waitemata Harbour and Rangitoto Island, while globally renowned executive chef Marc de Passorio helms the kitchen at Harbour Society restaurant. SO/ Auckland also offers its guest bespoke wellness at SO/ SPA with adjacent SO/ Fit facilities.
For more information about SO/ Auckland, call +64 (09) 379 1860 or visit www.so-auckland.com
SO/ Hotels & Resorts is so vivid, expressive and bursting with local energy that even the most adventurous travelers will be fascinated and entertained. A dynamic player on the global hotel scene, the SO/ brand surprises with a playful and distinctly rebellious interpretation of luxury that includes avant-garde design, a passion for fashion, trendy beats, ‘Just Say SO’ service, and buzzing destination bars and events. Originally created as an exclusive label of Sofitel, the SO/ brand can now be found in socially vibrant destinations such as Berlin, Mauritius, Bangkok, St. Petersburg and Singapore. SO/ hotels are places to be and to be seen, thrilling guests with fashionable and entertaining social experiences that capture the vivacity and vibe of the locale. SO/ Hotels & Resorts is part of Accor, a world-leading augmented hospitality group offering unique experiences in 5,000 hotels and residences across 110 countries.
Virtuoso® is the leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,000 travel agency partners with 20,000 elite travel advisors in 50 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with over 1,800 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. More than (U.S.) $26.4 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com
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