Changi Airport wants Aussies to ‘Pack Their Bags’ to win a trip
This November, Aussies are being urged to ‘pack their bags’ to stand a chance to win the ultimate holiday to Southeast Asia and S$5,000 worth of prizes. The Australian-wide promotion launches today at https://au.changiairport.com/packyourbags and closes on 18th December.
Over 1.08m Australian travellers visited Singapore in 2017, with the majority enjoying a multi-city stopover, twinning the tropical island of Singapore with one of 400 international city links available from Changi Airport.
To enter the game of chance, users will choose a dream holiday destination that can be reached via a stopover at Changi, the ideal gateway to southeast Asian hotspots – Surabaya, Indonesia; Luang Prabang, Laos; Koh Samui, Thailand; Siem Reap, Cambodia; Ho Chi Minh City, Vietnam.
They’ll then select their most appropriate travel persona that best reflects their travel needs; the Documenter, the Indulger, the Backpacker, the Thrill Seeker, the Rejuvenator and the Work Tripper.
The user will be given S$2,500 in virtual money to pack their empty ‘suitcase’, selecting from a wide variety of items and products from the iShopChangi, Changi’s e-commerce store, that best suits their chosen holiday destination.
The lucky grand prize winner will win their chosen holiday for two, the items they have already packed in their virtual luggage, plus an additional S$2,500 to spend at the airport. They will take only an empty suitcase with them, which they’ll fill by purchasing luggage using their prize money, showcasing the depth and breadth of the retail offerings at Changi.
As an added bonus end to the campaign, users will also have the chance to win a S$50 iShopChangi voucher instantly!
The campaign was devised and executed by Circul8. For more information and to enter, please visit: https://au.changiairport.com/packyourbags
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