Gate 7 celebrates 21 years with refreshing rebrand
Award-winning tourism marketing agency, Gate 7 today announced a major rebranding to reflect the company’s evolution in its 21 years in business and vision for the future, providing its clients with an integrated service offering that addresses future challenges of the travel industry.
Jo Palmer, Managing Director, Gate 7 said “The way Aussies and Kiwis travel has changed dramatically since Gate 7 was born – and the way we market travel has too. Turning 21 is a huge milestone and a time to contemplate our achievements and evolution as a company. Our exciting rebrand is a reflection of our journey and how our approach has changed – now encompassing content, digital, social, and consumer, as well as our trade marketing and PR legacy services”.
“With more than two decades of experience, we’ve gained a unique and deep understanding of the drivers of travel in this market and forged intimate connections with its complex network of stakeholders. We strive to provide our clients with the deepest end-to-end marketing solutions in Australia and New Zealand, addressing the intricacies of the ever-changing tourism industry in order to drive the best results. With this launch, we are unifying all these assets with a revitalized brand and website.”
Started by Palmer in a Bondi apartment in 1998, Gate 7 has grown to a team of 24 tourism marketing specialists from a diverse range of backgrounds. The agency represents 26 travel and tourism clients from around the world, including Brand USA, Visit California, Alterra Mountain Company, Celestyal Cruises and two new additions, SeaDream Yacht Club and Virginia Tourism Corporation.
The rebrand includes a sleek new logo, an editorial-led website and new-look social channels – providing platforms for the team to share 21 years of knowledge and experience with key industry partners through thought-leadership and industry insights. The agency is also officially launch a new arm, Gate 7 Events.
The company rolled out its rebrand at its 21st birthday party in Darlinghurst last night, and has many reasons to celebrate.
“In 21 years, we’ve received multiple industry awards and accolades and worked with a variety of travel industry partners, airlines and consumer brands to create dynamic marketing solutions for our clients that have made a genuine impact on where Aussies and Kiwis choose to travel.
There have been so many milestones and changes in that time, but one thing that’s remained steady is our culture and values as a business.
Key Gate 7 milestones include:
· 1998: Winning its first client, Wayward Bus company – promoting to backpackers the get-on-get-off bus service taking people off the beaten track to Australia’s most interesting places
· 2000: Winning its first international client, Las Vegas Convention and Visitors Authority and taking Las Vegas from number five to number one US city for room nights sold in Australia in the first five years
· 2007: Winning its largest client, Visit California – still a client today – followed by a host of other Californian tourism boards as the booms in outbound travel to the US took place
· 2012: Venturing outside of North America and becoming the representative office for the German National Tourist Office, followed closely by Los Cabos Tourism and PromPeru in the years following
· 2013: Winning the newly formed national tourism board for the USA, Brand USA, which was the catalyst to hire a New Zealand based staff member
· 2016: Becoming Platinum Sponsor for Project Karma, combatting the dark side of tourism and child sexual exploitation – and ultimately giving the team a bigger purpose
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