IHG launches new luxury collection brand

IHG Hotels & Resorts unveiled its newest brand on Tuesday, the 17th one in its portfolio. Dubbed the Vignette Collection, it will be part of the company’s luxury and lifestyle group.

“Our new Vignette Collection gives IHG a compelling way to welcome world-class independent hotels into our brand family, combining each property’s distinctive identity with the power of our global scale,” IHG CEO Keith Barr said in a statement. He had noted the imminent announcement during IHG’s second quarter earnings call earlier this month.

The first two hotels to join the collection will be the Hotel X, in Brisbane, Australia’s Fortitude Valley, and the Pattaya Aquatique in Thailand, according to the company. IHG expects the new brand to attract more than 100 properties over the next 10 years.

Source: Business Travel News

Source: Read Full Article