American Express Travel (No. 6 on Travel Weekly’s 2022 Power List) launched Stay With Purpose, a directory of hotels that are committed to furthering conservation, community development and inclusive travel.

The directory comes at a time when travelers are placing value on sustainable travel, American Express Travel said.

According to Amex Travel’s 2023 Global Travel Trends report, 78% of respondents want to go on vacations that support the local community, while 76% are interested in vacations with minimal environmental impact. Further, 65% of respondents said they want to “book with brands that are committed to improving their environmental impact.”

“The perfect hotel looks different to every traveler,” American Express Travel president Audrey Hendley said in a release. “Through growth and innovation, American Express Travel is offering more luxury hotel options in more destinations, and we are making it easier for card members to find and book hotels that align with their values.

“These hotels are doing exceptional things when it comes to social and environmental impact — from coral reef restoration to horse rehabilitation to employing local refugees,” she added.

Also, American Express has added 250 new properties to its Fine Hotels + Resorts and The Hotel Collection programs this year.

The programs now have more than 2,300 hotels worldwide, Amex Travel said. The hotels added to the programs this year represent 38 new destinations.

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