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Nearly half of Brits are thinking of ditching short, European city breaks in favour of a longer holiday – as they feel it would be better value for money.

Exactly half of those, who have gone on a weekend away in the last three years, feel they would avoid taking another one in the near future – as 50% feel it is not good value for money.

The typical European city break costs almost £1,000 per person – with an average of £382 spent on accommodation, £229 spent on food, and £182 on visiting all the must-see attractions during their travels.

For the equivalent amount of money, a family of three could enjoy a seven-day seaside holiday to Spain, according to research.

And the poll of 1,500 holidaymakers revealed that, for three in ten, the most important part of organising a trip is getting good value for money.

As a result, 46% are considering changing their approach to getaways – going on longer holidays, rather than several short breaks throughout the year.

Gary Anslow, director of sales in the UK and Ireland for Norwegian Cruise Line, which commissioned the research, said: “Brits have a real hunger for exploring the world, but the rising cost of travel is an ongoing challenge.

“Our research found that half of holidaymakers like to visit a new place every time they go on a trip, and one in three want the best of both worlds – a pool-side holiday and city break wrapped up into one.

“With inter-sailing where you visit multiple cities on a cruise holiday, you can do it all.”

It emerged accommodation, food and drink, and getting to the destination are the leading items which travellers think cost too much on a city break.

And the biggest concerns when it comes to booking a city break include awkward flight times eating into the trip (34%), increasing costs for short-haul flights (32%), and not being able to fit in everything you want to see in a short space of time (30%).

Despite this, holidaymakers have been on four city-based getaways in the last five years.

The research also found it is Italy which holidaymakers have in their sights for their next trip – with Florence and Venice leading the way.

And Barcelona, Reykjavik, and Lisbon are also popular hotspots for holiday planners.

However, 61% of those polled, via OnePoll, did admit with the price of holidays increasing, they would consider cutting down on eating out, activities, and excursions whilst on holiday, to keep costs low.

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