Dubai is named the number one destination in 2023 Tripadvisor awards

Dubai is the No1 destination in the 2023 Tripadvisor Travellers’ Choice Awards, with London top in Europe and third overall and New York the highest-ranked U.S spot

  • The winners were determined based on one year’s worth of reviews and ratings 
  • Tripadvisor says that Dubai attracts travellers who seek out a ‘slice of luxury’
  • The awards also rank foodie spots, ski resorts and trending destinations
  • Scroll down for the full results across all categories…  

Dubai has been ranked as the most popular destination in the world for the second year running by the Tripadvisor Travellers’ Choice Awards for destinations.

The winners for the 2023 awards were identified based on the quality and quantity of reviews and ratings specific to several award subcategories from travellers on Tripadvisor for accommodations, restaurants, and things to do in destinations worldwide over the 12 months between November 2021 and October 2022. 

Tripadvisor says of first-place Dubai: ‘A favourite with celebs and influencers, the “City of Gold” continues to attract tourists from all over the world seeking out their very own slice of luxury.’ 

London retains its crown as the Europe number one but has slipped to third place in the global ranking, tailing behind second-place Bali, Indonesia, while the rest of the global top five is made up of Rome (fourth) and Paris (fifth). The highest-ranking American destination is New York, which ranks 23rd overall.

Dubai has been revealed as the most popular holiday hotspot in the world in Tripadvisor’s 2023 Travellers’ Choice Awards for destinations

Bali, Indonesia, ranks in second place in the global popularity ranking. Above is the province’s Ulun Danu Beratan Temple

In the ‘Popular Destinations’ ranking, London retains its crown as the Europe number one but has slipped to third place globally

Other popular destinations to make it into the top 10 are Cancun, Mexico (sixth); the Greek island of Crete (seventh); Marrakech, Morocco (eighth), the Dominican Republic (ninth); and Istanbul (10th).

The rest of the Europe top 10 ranking, meanwhile, is made up of Barcelona (sixth), Madrid (seventh), Florence (eighth), Lisbon (ninth) and Edinburgh (10th). 

Looking to the other categories in the awards, the list of ‘Trending Destinations’ – locations around the world seeing the greatest year-over-year growth in interest on Tripadvisor – is topped by Cuba. On a visit, Tripadvisor recommends that travellers wander around the charming streets of Old Havana.

The silver medal goes to the Vietnamese city of Hoi An, where Tripadvisor suggests hitting the Ba Na Hills theme park and strolling along the picturesque Golden Bridge.



1. Dubai, UAE

2. Bali, Indonesia

3. London, England

4. Rome, Italy

5. Paris, France

6. Cancun, Mexico

7. Crete, Greece

8. Marrakech, Morocco

9. Dominican Republic

10. Istanbul, Turkey

11. Playa del Carmen, Mexico

12. Barcelona, Spain

13. New Delhi, India

14. Hurghada, Egypt

15. Madrid, Spain

16. Phuket, Thailand

17. Hanoi, Vietnam

18. Cairo, Egypt

19. Florence, Italy

20. Lisbon, Portugal

21. Edinburgh, United Kingdom

22. Bangkok, Thailand

23. New York City

24. Doha, Qatar

25. Rio de Janeiro, Brazil

Source: Tripadvisor


1. London, England

2. Rome, Italy

3. Paris, France

4. Crete, Greece

5. Istanbul, Turkey

6. Barcelona, Spain

7. Madrid, Spain

8. Florence, Italy

9. Lisbon, Portugal

10. Edinburgh, Scotland

11. Amsterdam, The Netherlands

12. Rhodes, Greece

13. Tenerife, Spain

14. Goreme, Turkey

15. Santorini, Greece

16. Naples, Italy

17. Prague, Czech Republic

18. Porto, Portugal

19. Budapest, Hungary

20. Dubrovnik, Croatia

21. Dublin, Ireland

22. Corsica, France

23. Madeira, Portugal

24. Island of Malta

25. Reykjavik 


Paris snaps up fifth place in the global popularity ranking 

In terms of popularity, the highest-ranking American destination is New York, which ranks 23rd overall

Edinburgh snaps up 20th place in the global popularity ranking and is 10th in Europe

Third place, meanwhile, is handed to Mauritius, where Tripadvisor recommends that you take a catamaran cruise to the private island of Ile aux Cerfs. 

The rest of the top ten Trending list features Siem Reap, Cambodia (fourth); Chiang Mai, Thailand (fifth); Grand Cayman (sixth); Fes, Morocco (seventh); Baku, Azerbaijan (eighth); Kathmandu, Nepal (ninth), and Krakow, Poland (10th).

There are two new categories this year, one of which is the ‘Best of Nature Destinations’, which celebrates travellers’ appetite for adventure and the great outdoors and sets out to inspire budding explorers who are planning bucket list trips.

Tripadvisor reveals: ‘Whether you’re hiking through national parks or swimming in a cenote, these are travellers’ favourite places to enjoy the outdoors.’ 

Mauritius has scooped the inaugural top spot for this category, followed by Kathmandu, Nepal, in second place and Tanzania’s Serengeti National Park bagging the bronze medal.

Making up the remainder of the top 10 are Hurghada, Egypt (fourth); Lombok, Indonesia (fifth); Kauai, Hawaii (sixth); Majorca, Spain (seventh); Grand Cayman in the Caribbean (eighth); Corsica, France (ninth) and Koh Tao, Thailand (tenth).



1. Cuba

2. Hoi An, Vietnam

3. Mauritius

4. Siem Reap, Cambodia

5. Chiang Mai, Thailand

6. Grand Cayman, Caribbean

7. Fes, Morocco

8. Baku, Azerbaijan

9. Kathmandu, Nepal

10. Krakow, Poland

11. Ho Chi Minh City, Vietnam

12. Lanzarote, Spain

13. Santiago, Chile

14. Juneau, United States

15. Panama City, Panama

16. Panay Island, Philippines

17. Lombok, Indonesia

18. Ilha do Sal, Cape Verde

19. Vienna, Austria

20. Paphos, Cyprus

21. Agadir, Morocco

22. Marmaris, Turkey

23. Bucharest, Romania

24. Brussels, Belgium

25. Copenhagen, Denmark

Source: Tripadvisor 


1. Mauritius

2. Kathmandu, Nepal

3. Serengeti National Park, Tanzania

4. Hurghada, Egypt

5. Lombok, Indonesia

6. Kauai, Hawaii

7. Majorca, Spain

8. Grand Cayman, Caribbean

9. Corsica, France

10. Koh Tao, Thailand

11. Nairobi, Kenya

12. Wadi Rum, Jordan

13. Lanzarote, Spain

14. Guadeloupe, Caribbean

15. Martinique, Caribbean

16. Kochi (Cochin), India

17. Zakynthos, Greece

18. Roatan, Honduras

19. Cozumel, Mexico

20. Kruger National Park, South Africa

21. Merzouga, Morocco

22. Barbados, Caribbean

23. Ambergris Caye, Belize

24. Bonaire, Caribbean

25. San Carlos de Bariloche, Argentina


1. Fes, Morocco

2. Jerusalem, Israel

3. Athens, Greece

4. Dublin, Ireland

5. Jaipur, India

6. Cuba

7. Budapest, Hungary

8. Berlin, Germany

9. Seville, Spain

10. Colombo, Sri Lanka

11. Brussels, Belgium

12. Venice, Italy

13. Santiago, Chile

14. Yerevan, Armenia

15. Vienna, Austria

16. Buenos Aires, Argentina

17. Amman, Jordan

18. Kyoto, Japan

19. Quito, Ecuador

20. Giza, Egypt

21. Oaxaca, Mexico

22. Warsaw, Poland

23. Copenhagen, Denmark

24. Sao Paulo, Brazil

25. Kampala, Uganda


Topping the list of ‘Trending Destinations’ – locations around the world seeing the greatest year-over-year growth in interest on Tripadvisor – is Cuba. Above is the city’s charming Old Havana area 

The silver medal in the ‘Trending’ ranking goes to Hoi An, Vietnam, where Tripadvisor suggests strolling along the picturesque Golden Bridge (above)

Mauritius, above, is the number one ‘Nature’ destination and ranks third on the ‘Trending’ list 

Aimed at art, history and culture lovers, the other new category this year is ‘Best Places for Culture’. Tripadvisor says that the top spots in this ranking offer ‘iconic sights and experiences you can’t find anywhere else’. 

The historic Moroccan city of Fes tops the podium, followed by Jerusalem in second place, Athens in third, Dublin in fourth and the Indian city of Jaipur in fifth.

Other culturally-rich destinations to appear in the top 10 include Cuba (sixth); the Hungarian capital of Budapest (seventh); Berlin (eighth); Seville in Spain (ninth); and Colombo, Sri Lanka (tenth).

Next up? It’s the foodie category. The ‘Best Food Destinations’ ranking highlights places that are known for their cuisine and ‘burgeoning dining scenes’. Tripadvisor adds: ‘You’ll find some of the best local flavours in these top spots.’  

Tripadvisor notes that food is a top priority for British travellers, with 57 per cent most excited about what restaurants to visit when it comes to planning a trip, according to the company’s latest Travel Index.  

Echoing last year’s results, Rome reigns supreme for foodies worldwide. While London ranked second in the 2022 ranking, this year it has slipped out of sight – it fails to make either the global top 20 list or the Europe top 10 list.



1. Rome, Italy

2. Crete, Greece

3. Hanoi, Vietnam

4. Florence, Italy

5. Paris, France

6. Barcelona, Spain

7. Lisbon, Portugal

8. Naples, Italy

9. New Orleans, Louisiana

10. Jamaica

11. Charleston, South Carolina

12. Mexico City, Mexico

13. Bangkok, Thailand

14. Buenos Aires, Argentina

15. Cuba

16. Cape Town Central, South Africa

17. San Sebastian – Donostia, Spain

18. Lyon, France

19. New York City

20. Vancouver, Canada


1. Rome, Italy

2. Crete, Greece

3. Florence, Italy

4. Paris, France

5. Barcelona, Spain

6. Lisbon, Portugal

7. Naples, Italy

8. San Sebastian – Donostia, Spain

9. Lyon, France

10. Bologna, Italy


1. Whistler, Canada

2. Jackson, Wyoming

3. Zermatt, Switzerland

4. Chamonix, France

5. Livigno, Italy

6. Trento, Italy

7. Park City, Utah

8. Anchorage, Alaska

9. Lake Tahoe, California

10. Durango, Colorado

11. Breckenridge, Colorado

12. Les Belleville, France

13. Sapporo, Japan

14. Morzine, France

15. Innsbruck, Austria

16. Gulmarg, India

17. Vail, Colorado

18. Bourg Saint Maurice, France

19. Grindelwald, Switzerland

20. Cortina d’Ampezzo, Italy


1. Zermatt, Switzerland

2. Chamonix, France

3. Livigno, Italy

4. Trento, Italy

5. Les Belleville, France

6. Morzine, France

7. Innsbruck, Austria

8. Bourg Saint Maurice, France

9. Grindelwald, Switzerland

10. Cortina d’Ampezzo, Italy

Source: Tripadvisor  

A new category this year is ‘Best Places for Culture’, with the historic Moroccan city of Fez taking the top spot. Above is the city’s Chouara Tannery

Tripadvisor’s ‘Best of Culture’ list highlights spots that offer ‘iconic sights and experiences you can’t find anywhere else’. Dublin, pictured, is fourth 

The ‘Best Food Destinations’ ranking highlights places that are known for their cuisine and ‘burgeoning dining scenes’, with Rome (above) topping the podium 

Instead, first place Rome is followed by Crete (second); Hanoi, Vietnam (third); Florence (fourth); Paris (fifth); Barcelona (sixth); Lisbon (seventh); Naples, Italy (eighth); New Orleans, Louisiana (ninth) and Jamaica (tenth).

Where should skiers hit the slopes in 2023? That question is answered by the final category, which looks at the world’s ‘Best Places to Ski’. Tripadvisor says: ‘Black diamond vets and resort lovers agree: these are the best spots to get your ski (and apres-ski) on.’ 

It adds that Whistler, Canada, is the number one ski destination in the world this year thanks to its ‘stunning landscape and down-to-earth mountain culture’. 

Above, a skier hits the slopes in Whistler, Canada, the ski resort that ranks as this year’s number-one ski destination 

Pictured is Zermatt in Switzerland, which tops the European ski ranking and lands third globally

Another North American resort swoops into second place – Jackson, Wyoming – while Zermatt in Switzerland tops the European ranking and lands third globally.

Filling out the rest of the top 10 are Chamonix, France (fourth); Livigno, Italy (fifth); Trento, Italy (sixth); Park City, Utah (seventh); Anchorage, Alaska (eighth); Lake Tahoe, California (ninth) and Durango, Colorado (tenth).

See the winners across all subcategories here:

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