Four in a Bed: A look at The Beach House B&B in Dorset

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Based on the research conducted by Cofton Holidays, when comparing the most recent YoY data available (May 20 – May 21), searches for the term ‘dog-friendly holidays’ has increased to 22,200 average monthly searches. The term ‘dog-friendly lodges’ has also seen a sharp rise increasing by 400 percent from 880 searches in 2020 to an impressive 4,400.

The Devon-based holiday park believes that the reason for the sudden interest in these specific getaway requests is due to the number of Brits adopting a dog throughout the pandemic.

Nearly half of Brits (44 percent) got themselves a new pet over the lockdown period and are frantically searching for suitable pet-friendly holiday destinations.

Since the lockdown, 3.2 million UK households bought a pet, including 12 million dogs, three million birds and 1.5 million reptiles.

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In addition to mining search data, Cofton Holidays also received overwhelming results showcasing that these new lockdown pets have helped people over the past 18 months.

From the 2,000 people who took part in the survey, 39 percent said they felt happier.

Others reported they felt more loved (34 percent) and amused (30 percent).

More than half of 55-64-year-olds (55 percent) and 43 percent of 18-24-year-olds cited said they felt happier after getting their new pet.

With a fifth of the nation reported to own a pooch, for some new dog owners this could be the first time they are looking into a holiday with their four-legged friend.

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To adjust to this rising demand, Cofton Holidays has expanded their current offering for pet-friendly accommodation on-site.

Launching July 2021, guests can book to relax in luxury accommodation that will include enclosed patio area, a dog mat, blanket, bowl and extra treats.

To book your stay, click here.

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