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TV sports presenter, Jake Humphrey, launched SkiYodl to help skiers enjoy their holiday with a little extra knowledge. The TV star, who invested in the app, said it would “take the stress out of finding the perfect spot for lunch”.

SkiYodl is a self catered ski accommodation provider which connects customers with local knowledge.

Jake hit the slopes in Meribel in January to road test the SkiYodl app with his family and friends.

He said: “The app was a real game changer for us. It makes skiing more enjoyable because it takes the stress out of finding the perfect spot for lunch or even your morning coffee!

“We especially loved the recommendations coming from locals, as you know each place is going to be great.

“It saved us from trawling through dated reviews and missing out on those hidden gems! We probably wouldn’t have stopped at Le Monchu without the app.

“This piste-side sun trap was spot on for lunch. Easy to get to, delicious food and an unbeatable experience, it was definitely one of the highlights of our trip!

“I’ve been to Three Valleys a few times in the past and thought I knew my way round but using this app made me explore a little further and find some awesome ideas we would have simply skied past otherwise.”

SkiYodl is currently expanding across Europe and into North America, seeking out the best local knowledge with a “trusted voice”.

The app’s founder, Oli Dannatt, was once a private ski investor to Richard Branson and lived in the exclusive resort of Verbier for 10 years.

Oli founded the app after realising how hard it was to find and organise a good ski trip without local knowledge.

SkiYodl currently operates across 12 ski destinations and aims to help customers find the best restaurants, accommodation and bars for their trip.

Oli Dannatt said: “In a world where you can book almost anything in a single tap, the ski travel market hasn’t kept up.

“There is a gap in the market for local, honest resort information available to live book.

“SkiYodl is a technology led business and brings customers the ability to search and book their ski trip in real time.

“However, our real secret is in who we know. Our growing network of in-resort fixers bring our customers the very best resort discovery with absolutely no BS.”

Experts on the app will share their knowledge to help holidaymakers find the best slopes and apres ski events for their trip.

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