Travelport awareness campaign
Requests for assistance for airline passengers with intellectual disabilities have seen a nearly eight-fold increase in Asia, following a 10-month long campaign to raise awareness of a dedicated Special Service Request (SSR) booking code by travel technology company, Travelport.
SSR codes are used in the airline industry to communicate traveler preferences or needs to airlines. They are delivered through standardized four-letter codes defined by the International Air Transport Association (IATA). The DPNA SSR code can be used by travel agents, among others, to alert airlines when a passenger has intellectual or developmental disability and needs assistance.
Travelport launched its Travel Unified campaign in March 2019 after it found evidence of exceptionally low use of the code on bookings made through its global distribution system (GDS)2. Of the more than 250 million flight bookings made through Travelport in 2018, the DPNA code was applied to just 4,309 bookings – approximately 0.0015%; despite an estimated 2.6% of the world’s population having an intellectual disability. A poll of travel agents and conversations with nonprofit organizations confirmed this was due to a lack of awareness.
From the launch of the campaign up until the end of 2019, use of the DPNA SSR code on flights booked through Travelport3 in Asia increased by 762% compared to the same period in 2018. Locations like India and Hong Kong saw exceptionally large spikes of 458% and 243% respectively. In addition, the code was used for the first time through Travelport in seven countries in the continent: Israel, Kuwait, Mongolia, Oman, Pakistan, Sri Lanka, and the United Arab Emirates.
As part of its campaign to raise awareness of the DPNA SSR code, Travelport has shared educational ‘sign-on alerts’ and graphical ‘prompts’ more than 10 million times with hundreds of thousands of travel agents across the world through Travelport Smartpoint, its flagship Point of Sale solution that is used by travel agents, among others, to search and book airline seats, hotel rooms and more. The digital media used to reach travel agents is typically sold by Travelport to travel providers, like airlines and hotels, as advertising space.
In addition, Emirati vlogger, Khalid Al Ameri, documented his family’s positive experience traveling from the United Arab Emirates to Bahrain on a flight with Etihad Airways, with the DPNA SSR code applied to the booking of his son, who is on the autism spectrum. Since the video went live on Al Ameri’s Facebook page on World Autism Day, it has been viewed more than 7 million times, shared more than 100,000 times and received more than 10,000 messages of support.
Mark Meehan, Travelport’s Global Vice President and Managing Director of Asia Pacific, Middle East and Africa, and Operators, said: “It’s heartening to see such a significant spike in use of the DPNA code in Asia since we launched our Travel Unified campaign. SSR codes play an important role in helping travel agents effectively and officially communicate the needs of travelers to IATA airlines, so it’s important agents are aware of the codes at their disposal and the kind of support that can be requested.”
Meehan added: “At Travelport, we believe travel should be an exciting, stress-free and dignified experience for everyone, and are committed to doing what we can to help achieve this. We look forward to taking our Travel Unified campaign to the next level in 2020.”
1 The official description of the DPNA SSR code, as outlined by IATA, is: “Disabled Passenger with Intellectual or Developmental Disability Needing Assistance”. The code needs to be accompanied by additional descriptive free text, so the airline understands the support required. Once an IATA member airline has received the code, a response acknowledging the request is mandatory.
2 GDSs are vast hi-tech reservation networks that allow travel agents, travel management companies and large corporations, to search and book airline seats, hotel rooms, rental cars, and other travel related items.
3 Data from Travelport’s systems was used for the analysis. The DPNA SSR code is available through all GDSs.
Please note: The hashtag Travelport is using on social media for this campaign is #TravelUnified
About Travelport (www.travelport.com)
Travelport is the technology company which makes the experience of buying and managing travel continually better, for everyone. It operates a travel commerce platform providing distribution, technology, payment and other solutions for the global travel and tourism industry. The company facilitates travel commerce by connecting the world’s leading travel providers with online and offline travel buyers in a proprietary business-to-business (B2B) travel platform.
Travelport is one of the leaders in airline merchandising, hotel content and distribution, car rental, mobile commerce and B2B payment solutions. The company also provides critical IT services to airlines, such as shopping, ticketing, departure control and other solutions. With net revenue of over $2.5 billion in 2018, Travelport is headquartered in Langley, U.K., has over 3,700 employees and is represented in approximately 180 countries and territories.
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