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Climbing, wild swimming, and white-water rafting, were some of the other top holiday pursuits respondents would like to take on.

And one in four (25 percent) said they would book a holiday centred around skiing or snowboarding.

But not all holidaymakers set out to book an adrenaline-fueled break specifically – as almost half (43 percent) admit they have sought out adventurous activities on more traditional getaways.

The research, commissioned by Snow+Rock, also found 40 percent wouldn’t book a trip unless there were lots of opportunities to spend time outdoors – while exactly half of those polled said they feel most adventurous when on holiday.

Jose Finch, managing director of the winter sports retailer, said: “Holidays are the perfect opportunity to relax and unwind – but sometimes, a change is as good as a rest.

“If you’ve made the time and effort to travel far from home, it makes sense to make the most of the new scenery and experiences open to you.

“And for many thrill-seeking Brits, those experiences involve snowy mountains, white water, and jaw-dropping vistas.”

It emerged nearly half (48 percent) are quickly bored lying on a sun lounger, and 35 percent have to try new things to remain engaged during their time away.

Of those who prefer an action-packed holiday, two-thirds (65 percent) said they get bored sitting around on more tranquil breaks.

When deciding where to go on holiday, the location is the deciding factor for 73 percent – although one in four people (23 percent) who would like to try skiing or snowboarding don’t know the best destinations to head to.

The study, carried out via OnePoll, also found a quarter (23 percent) had previously been on a snowsports holiday.

And 16 percent who haven’t yet hit the slopes said they would like to in the future – although 26 percent of these are unsure of what type of gear they would need to buy.

When buying clothing for an adventure or outdoor holiday, one in five prioritise buying the highest-quality gear – but 22 percent are happy to chance it with cheaper equipment.

And for snowsports lovers, nearly half (47 percent) stated the epic mountain scenery was what they enjoyed most about their skiing or snowboarding holidays – while 41 percent cited spending time outdoors as a highlight, and 39 percent love the balance between being active and relaxing.

Jose Finch, from Snow+Rock, added: “We live for the mountains, and we’re looking forward to a brilliant snowsports season this winter.

“Whether you’re hitting the slopes for the first time, or you’re a seasoned adventurer, our in-store experts are on hand to help you.”

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