It’s been an exciting month for people who follow college basketball, as March Madness wraps up in Texas. But what you may not consider when you think about the tournament is the incredible travel engine that exists in the background, from fan and team transportation to hotels, meals and entertainment.

Host Rebecca Tobin traveled to Houston for the final matchup for the men’s games, along with Matt Traub, the managing editor of sister publication SportsTravel. But ahead of the Final Four games Tobin and Travel Weekly’s deputy managing editor (and college-hoops fan and former sportswriter) Gerry Bourbeau sat down with Traub to talk about the size of the sports-travel market, its post-lockdown rebound, the travel spend generated by the basketball tournament and how host cities prepare to greet fans and keep the fun going.

We also pinpoint major cities that are hosting major sporting events and where sports travel is growing by leaps and bounds — looking at you, pickleball.

This episode was recorded March 30 and has been edited for length and clarity.

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This episode is sponsored by G Adventures

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