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A furious dad has slammed Premier Inn after an advert led him to believe he was checking into a room with sea views. Roger Luke, 69, and his partner Irene Blower, 62, arrived at the hotel in Swansea last month after the website claimed guests would enjoy a “sailor’s life” as the hotel is “slap bang on the marina with views of the sea and surrounding hills”.

It also noted that those staying would be able to “enjoy the spectacular scenery”.

When the couple arrived on June 13 for a post-lockdown trip, they were shocked to find the entire building wrapped in white sheets, looking like a “construction site with no views”.

When the couple checked into the £35 room, they were gutted to look out the window and see the famed “sea views” obscured by poles and opaque netting- leaving the room “very dark”.

Despite a note on the Premier Inn website saying that there are “restricted views”, Mr Luke argues he is the victim of “false advertising” as there are “no views whatsoever”.

Mr Luke told the Mirror: “We’ve stayed in this hotel several times and when we got there I said to my partner ‘we’re in the wrong place, this is a construction site here by the look of it’.

“We rang [Premier Inn] from the carpark to see if they’d purchased another hotel or if this hotel was closed, but they said they were round the front.

“When we realised we were in the right place we were too far into it by then to say ‘we’re not accepting this’ so we just went with it.

“It was ever so dark in the room. I complained at the desk and it was pointed out there was a note on the website right at the bottom of the page, about a restricted view.

“It’s false advertising. You can’t advertise a hotel with a restricted view when there is no view. It’s very misleading.”

Mr Luke said that Premier Inn refunded him £16 plus VAT but he is still disappointed because he “uses Premier Inn a lot and expected better feedback than that”.

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A Premier Inn spokesperson said: “Our Swansea Waterfront hotel is undergoing essential refurbishment as our booking journey makes clear. So, guests are aware works are taking place on their planned stay date before they make the decision to book.”

Premier Inn confirmed they have since updated their website to make it “even clearer” that there were no views – now stating rooms will have “obscured views from the windows as there is scaffolding to the exterior of the building”.

Additional reporting by Helen Le Caplain.

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