Photos show why this Albanian resort is a trending summer holiday spot

We’re all going on a summer holiday… to ALBANIA! Stunning resort in the Balkans joins the Isle of Wight in Tripadvisor’s list of the 20 most sought-after destinations for Brits

  • Bembridge on the Isle of Wight tops the charts domestically 
  • Ksamil, on the Albanian ‘riviera’, comes third in the foreign ranking
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Tripadvisor has revealed the top 20 most sought-after summer holiday destinations for Britons this year – and it’s Bembridge on the Isle of Wight that tops the charts domestically and the beach town of Badesi on the northern coast of Sardinia that’s the No.1 trending foreign spot.

Ventnor in the Isle of Wight comes in at No.2 in the domestic ranking, followed in third by the picturesque town of Llangollen, North Wales, and Balmaha on Loch Lomond (fourth).

The rest of the domestic list comprises Salcombe, Devon (fifth); Hayling Island, Hampshire (sixth); Banavie, Scottish Highlands (seventh); Seahouses, Northumberland (eighth); Hayle, Cornwall (ninth); and Looe, Cornwall (10th).

In second place in the foreign list is the mountainous town of Hakone-machi, Japan, and in third is Ksamil, on the Albanian ‘riviera’.

Tripadvisor explains that this is a new entry for 2023 and ‘ideal for those looking for a bargain beach break’, adding: ‘Less famous than other European hotspots, Ksamil’s sandy white shore and crystal clear water gives better-known beach destinations a run for their money.’

Tripadvisor has revealed the top 20 most sought-after summer holiday destinations for Britons this year. Ksamil (above), on the Albanian ‘riviera’, is the third most sought-after holiday destination abroad for Brits this summer

Tripadvisor says of Ksamil (above) that it’s ‘ideal for those looking for a bargain beach break’

 The Wight stuff: Bembridge (above) tops the charts domestically

The picturesque town of Llangollen, North Wales, is the third fastest growing UK destination for travellers

The rest of the foreign list is made up of Shinjuku, Japan (fourth); Chuo, Japan (fifth); Cala Santandria, Menorca, Spain (sixth); Da Nang, Vietnam (seventh); Hoi An, Vietnam (eighth); Hong Kong (ninth); and Puerto Banus, Spain (10th).

The rankings are based on a combination of search and sentiment survey data and are part of Tripadvisor’s Seasonal Travel Index of 2023, which reveals various other insights into Brits’ travel plans this summer.

Two in five Brits (43 per cent) intend to travel more this summer than last, the Tripadvisor study also notes, with 79 per cent planning up to two holidays.


Top 10 fastest-growing destinations – domestic (based on year-over-year growth)

1. Bembridge, Isle of Wight

2. Ventnor, Isle of Wight

3. Llangollen, North Wales

4. Balmaha, Stirling

5. Salcombe, Devon

6. Hayling Island, Hampshire

7. Banavie, Scottish Highlands

8. Seahouses, Northumberland

9. Hayle, Cornwall

10. Looe, Cornwall

Top 10 fastest-growing destinations – international (based on year-over-year growth) 

1. Badesi, Italy

2. Hakone-machi, Japan

3. Ksamil, Albania

4. Shinjuku, Japan

5. Chuo, Japan

6. Cala Santandria, Menorca, Spain

7. Da Nang, Vietnam

8. Hoi An, Vietnam

9. Hong Kong, Hong Kong

10. Puerto Banus, Spain

Source: Tripadvisor 

Balmaha on Loch Lomond ranks fourth in Tripadvisor’s 2023 domestic ranking

Water sight: Salcombe in Devon is fifth in the domestic list

Hayling Island in Hampshire is sixth in the domestic ranking

When it comes to where they are going, over a third (37 per cent) will take both international and domestic trips, while a similar number (32 per cent) will only travel abroad. The remainder (31 per cent) will make the most of the warmer weather at home, says Tripadvisor, holidaying exclusively in the UK.

However, amidst the ongoing cost of living crisis, Brits are slightly more cautious than international travellers when it comes to spend. Less than half (46 per cent) are planning to spend more on travel this summer, almost 10 per cent below the global average. 

Affordability is the most important factor for Brits planning trips, with 71 per cent taking spend into consideration above other factors, such as convenience of transport and travel time.

The beach town of Badesi on the northern coast of Sardinia is the No.1 trending foreign spot

In second place in the foreign list is the mountainous town of Hakone-machi, Japan 

Tripadvisor further reveals that only 18 per cent will use social media sites such as Tiktok and Instagram for travel recommendations, 45 per cent will opt for review sites, and 46 per cent advice from family and friends.

Around half (42 per cent) of Brits are most excited about tours and activities on their trip.

The most booked experiences for summer 2023 include Buckingham Palace Guard Walking Tour in London, the UK’s No.1 Most Popular Destination, as well as a day trip to Loch Ness and the Scottish Highlands from Edinburgh, the UK’s second most popular city to visit this summer.

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