The Aruba Tourism Authority has promoted Sjeidy Dijkhoff-Feliciano to area director for North America. She will oversee the tourism board’s regional sales and marketing teams.

In her new role, Dijkhoff-Feliciano will partner closely with U.S. tour operators and other key industry partners. Her previous role at the board was communications manager, leading public relations and marketing efforts across ten international markets. She has been with the tourism board since 2002.

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“As a proud Aruban who has represented the destination internationally for many years, I am passionate about my country and honored to continue my career with the A.T.A.,” said Dijkhoff-Feliciano. “I am eager to take on this new role and continue to promote the One Happy Island to travelers across North America during this exciting time for the destination.”

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