Earlier this month the Jamaican tourist board unveiled a new brand identity, ditching its previous slogan, “Jamaica – Once you go, you know”, and replacing it with the far more succinct, albeit grammatically obtuse, “Jamaica – Get All Right”. The new slogan is currently being launched around the world; last week the tourist board rolled the world’s largest stress ball into New York’s Times Square and on Tuesday a twitter campaign ran to the tune of #getallright.

The Korean tourist board is also planning to replace its current slogan, but – in a move possibly designed to avoid having to take too much responsibility should it fail – it ran a public competition for ideas. Those who entered were hopefully inspired by Korea’s current slogan: “Be Inspired”. The competition has now closed but the new tagline will be unveiled in February 2014. In the meantime, here’s a round-up of some past and present travel slogans you may find emblazoned on posters, websites and brochures around the world.


Fiji Me
Latvia – Best enjoyed slowly
I feel SLOVEnia
Naturally Nepal – Once is not enough
New Zealand’s Hutt Valley – Right Up My Hutt Valley
Israel – Size doesn’t matter
Indonesia – Admit It You Love It


Lithuania – See It! Feel It! Love It!
Anguilla – Feeling is Believing
Paraguay – You have to feel it

Google Translate

Greece – You in Greece
Grenada – Live the Rhythms of Spice
Slovakia – Little big country
South Africa – Inspiring new ways
Uruguay natural
Serbia – Life in the Rhythm of the Heartbeat


Panama – It stays in you
Colombia – The only risk is wanting to stay
Morocco – The country that travels within you


There’s nothing like Australia
Incredible !ndia
Brazil Sensational!
Smile! You are in Spain!


Jump into Ireland
Visit Bangladesh before tourists come
Dumfries and Galloway – A touch of the exotic


Montenegro – Wild Beauty
The Kingdom of Swaziland – A Royal Experience
Egypt – Where it all begins

Clean and simple

Germany – The travel destination
Go to Hungary
Definitely Dubai
Fargo, North Dakota – Always Warm

This article was amended on 22 November to remove 1 Malaysia, which is a political slogan, not a tourism one

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