Earlier this month the Jamaican tourist board unveiled a new brand identity, ditching its previous slogan, “Jamaica – Once you go, you know”, and replacing it with the far more succinct, albeit grammatically obtuse, “Jamaica – Get All Right”. The new slogan is currently being launched around the world; last week the tourist board rolled the world’s largest stress ball into New York’s Times Square and on Tuesday a twitter campaign ran to the tune of #getallright.

The Korean tourist board is also planning to replace its current slogan, but – in a move possibly designed to avoid having to take too much responsibility should it fail – it ran a public competition for ideas. Those who entered were hopefully inspired by Korea’s current slogan: “Be Inspired”. The competition has now closed but the new tagline will be unveiled in February 2014. In the meantime, here’s a round-up of some past and present travel slogans you may find emblazoned on posters, websites and brochures around the world.

Innuendo

Fiji Me
Latvia – Best enjoyed slowly
I feel SLOVEnia
Naturally Nepal – Once is not enough
New Zealand’s Hutt Valley – Right Up My Hutt Valley
Israel – Size doesn’t matter
Indonesia – Admit It You Love It

Tactile

Lithuania – See It! Feel It! Love It!
Anguilla – Feeling is Believing
Paraguay – You have to feel it

Google Translate

Greece – You in Greece
Grenada – Live the Rhythms of Spice
Slovakia – Little big country
South Africa – Inspiring new ways
Uruguay natural
Serbia – Life in the Rhythm of the Heartbeat

Disturbing

Panama – It stays in you
Colombia – The only risk is wanting to stay
Morocco – The country that travels within you

Overexcited

There’s nothing like Australia
Incredible !ndia
Brazil Sensational!
Smile! You are in Spain!
Incredinburgh

Odd

Jump into Ireland
Visit Bangladesh before tourists come
Dumfries and Galloway – A touch of the exotic

Epic

Montenegro – Wild Beauty
The Kingdom of Swaziland – A Royal Experience
Egypt – Where it all begins

Clean and simple

Germany – The travel destination
Go to Hungary
Definitely Dubai
Fargo, North Dakota – Always Warm

• This article was amended on 22 November to remove 1 Malaysia, which is a political slogan, not a tourism one

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