Starwood Capital buys Princeville Resort

Starwood Capital Group has acquired the St. Regis
Princeville on the Hawaiian Island of Kauai, and the company plans to renovate and rebrand the resort under
its 1 Hotels eco-luxe brand. 

Starwood Capital will invest more than $100 million in the
transformation of the hotel, which will ultimately become the 1 Hotel Hanalei
Bay. Starwood Capital has partnered with East West Partners on the project.

Effectively immediately, the 251-room hotel has been renamed
Princeville Resort and will be operated by Starwood Capital’s SH Hotels &
Resorts. Overlooking Kauai’s Hanalei Bay, the resort’s current amenities
include five dining locations, a spa and preferential access to the Princeville
Makai Golf Club.

Once revamped, the property will showcase a modern wellness
center and an oversized fitness area, featuring outdoor and indoor components.

Currently, there are 1 Hotels in Manhattan, Brooklyn and
South Beach. In the next two years, the brand plans to open properties in West
Hollywood and Sunnyvale, California; Cabo San Lucas, Mexico; and Sanya, China.


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