NFL Announces New Casino Deal With Caesars

The National Football League announced Thursday that it selected Caesars Entertainment Corporation as the first-ever Official Casino Sponsor of the league.

The multi-year partnership between the NFL and Caesars begins during the 2019 NFL playoffs and will be focused on providing unique experiences for football fans by using casino properties, celebrity chefs, music artists and entertainment elements.

As part of the agreement, Caesars will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote casino properties and activate at key NFL events, such as the Super Bowl and NFL Draft.

“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,” NFL senior vice president Renie Anderson said. “Combining the NFL with Caesars’ expertise in world-class entertainment will provide our fans unique experiences both here in the United States and abroad.”

Caesars Entertainment has existing relationships with seven NFL teams, including the Bears, Colts, Eagles, Falcons, Raiders, Ravens and Saints. Caesars will also host elements of the 2020 Draft in coordination with the City of Las Vegas to help create this historic event.

“All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America,” Caesars CEO Mark Frissora said. “Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”

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