WHY IT RATES: By rebranding with a name and logo change, Nexion, now Nexion Travel Group, is able to better reflect their continued expansion and offered services in the travel industry.—Jessica Zickefoose, TravelPulse Associate Editor
Nexion, the leading host agency for travel professionals, has announced a rebranding that includes a name change to Nexion Travel Group. The new name reflects the Irving, Texas-based company’s continued expansion as well as more clearly positions it as a leading travel industry organization.
Along with London, Ontario-based Nexion Canada and an expansion into Mexico currently underway, the combined entity now forms Nexion Travel Group.
“Nexion Travel Group continues to grow, and our new name is a better reflection of our expanding organization which has a broad presence across much of North America,” said Jackie Friedman, CTC, CTIE, President of Nexion.
“Reframing our brand identity will help to better tell our story and more effectively serve the organization going forward. At the same time, we are retaining the Nexion name which has come to be associated with exceptional service and quality across the travel industry,” Friedman added.
Nexion Travel Group offers a wide variety of programs, resources and tools for member agencies, including:
—Industry-leading educational events
—Award-winning marketing programs
—Booking tools and a choice of GDS
—Back-office support, including accounting and invoicing
—Lead generation programs
As part of the rebranding, Nexion Travel Group will be introducing a new logo and brand standards illustrative of the company’s growth, reputation and vibrancy.
All travel professionals interested in learning how to succeed as a professional business owner, backed by Nexion Travel Group’s many great benefits, are encouraged to call 800-747-6813 or email [email protected]
SOURCE: Nexion Travel Group press release
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