How Travel Agents Find New Customers

There are many ways travel agents find new clients but some are more lucrative than others.

Referrals are certainly key to growing an agent’s clientele. Nonetheless, that’s not a feasible route for all agents, especially those who are just getting started.

Agents at the starting line can set themselves up for success by beginning with the people they already know.

“I made a list of family, friends and any group or contacts I have. Then I let them know I am into traveling. I talked about places I have gone and directed them to my Facebook page and my website. I would also send out information on upcoming travels. People started inquiring and before time passed people started booking,” said AGENTatHOME Community member Addie D.

Sharing your own experiences is arguably the most effective way to inspire clients to travel and doing so with the people you meet can sometimes be enough to secure a new client. “Travel comes up and I let them know at the end of the conversation (I don’t want to be pushy and anxious) that I’m a travel agent,” said Tonya T.

“I work travel into my conversations all the time but I don’t go on and on about it,” added Cathy B. “I just want to remind people what I do, that I do it well and that it’s something I’m working on all the time, for top of mind awareness.”

Getting the word out about your business via social media is another vital path to growing your client list. Agents should also embrace new technology and think outside of the box when it comes to being proactive in attracting clients.

“I have obtained a few new clients from the Thumbtack app,” said Kristie H. “I also put together travel themed giveaway bags when organizations are seeking donations for fundraising events. I include information about my business and services and of course a ton of business cards.”

Many agents also grow their business by organizing or participating in networking events.

Caribbean specialist and AGENTatHOME Community member Celeste P said she joined her local chamber of commerce and gets together with members a few times a month for invaluable networking events.

“We have a roundtable where you sit at a table with 10 other people, put your business card in a bowl and each person picks a card and schedules a one-on-one coffee meet up to get to know each other,” she said.

Once an agent has built up their clientele, it’s all about retaining those customers.

“Every time a client returned, I sent a thank you card noting a referral is always the best form of a compliment and would include a couple of business cards to share,” said AGENTatHOME Community member Sherrill S.

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