Beaches Resorts to Host 100 Digital Mom Influencers at Conference

WHY IT RATES: The industry’s most successful and motivated women have the opportunity to share their story and teach others how to effectively navigate the use of social media.—Jessica Zickefoose, TravelPulse Associate Editor

One hundred elite digital mom influencers will converge in paradise at Beaches Turks & Caicos Resort Villages and Spa for the Fourth Annual Beaches Resorts “Social Media on the Sand” conference. This sold out, invitation-only event will be led by some of industry’s most successful, motivated women, eager to share their stories on how to effectively navigate the use of social media to connect through the clutter.

This five-day event will empower attendees by sharpening their social media savvy at an array of inspiring and immersive sessions amidst the best backdrop of all, a Luxury Included® vacation along 12 miles of one of the world’s best beaches, Grace Bay.

Beaches Resorts handpicked an impressive list of guest speakers with valuable insights on how influencers can continue to build their social media presence in an increasingly crowded space.

Keynotes include Rebecca Minkoff (founder of the eponymous fashion powerhouse), Alli Webb (founder of Drybar, the nation’s premier blowout salon) and Holly Robinson Peete (award-winning author, actress, entrepreneur, philanthropist and brand spokesperson).

“It’s a fantastic time to be a woman in business, as technology has opened so many new doors,” said Debbie-Ann White, senior vice president of public relations and promotions, Unique Vacations, Inc., the marketing and sales organization for Beaches Resorts.

“Our #BeachesMoms are paving the way for women looking to break into the fast-growing influencer marketing industry and expand their businesses through social media. It’s never too late to evolve your career path. We want to support all moms in this arena, whether they’re up-and-coming or well-established.”

“Social media has had an exponential effect on my business, and brands that know how to connect with consumers, authentically and consistently, are leading the way in today’s market,” said Rebecca Minkoff, Co-Founder and Creative Director. “I’m excited to visit beautiful Beaches Turks & Caicos Resort and to be among many other strong, driven, female entrepreneurs sharing ideas and inspirational support.”

Throughout the conference, additional speakers will take the stage to discuss everything from how they built their brands to how to finesse social media skills to succeed. There’s learning at every turn including a special set of more intimate cabana chats and popular interactive experiences.

A sampling of speakers and sessions includes:

Adam Stewart, CD (Deputy Chairman, Sandals Resorts International): “An Even Better Beaches—What’s Next in Programming, Dining and Expanding”

Maria Bailey (CEO, BSM Media, host, Mom Talk Radio): “Monetizing Your Business—A Panel”

Michelle Vincent (Facebook Industry Manager): “Social Media Q&A with Top Digital Mom Influencers”

Kristin Castillo (VP of Strategy for Trendera): “Now and Next: Trends Shaping 2018 and Beyond”

Myron Pincomb (Board Chairman, IBCCES): “Transforming Lives: Understanding Families with Kids on the Spectrum”

Julia Furlan (Former Supervising Producer at Buzzfeed): “Podcasting from Scratch”

Amy Choi (Head of Brand Partnerships of ShopStyle): “The ShopStyle Skinny: A Successful Formula for Winning Content and Monetization”

Julie Cole (co-founder and VP, Mabel’s Labels): “Balancing Business, Babies and Blogging: Tips and Tricks from a Mom of Six”

Cindy Goodman (business journalist, social media maven): “Blogging Behind-the-Scenes: Tips and Trends”

Holly Homer (, Quirky Momma Facebook page): “New Strategies for Leveraging Facebook Organically”

Brianne Manz (Stroller in the City): “Snap, Shoot and Story Tell”

Dayvee Sutton (Emmy-winning Journalist for Television and Digital Media): “How to go from Blogger to TV News Contributor”

Ella Peddy (17-year old YouTuber and DIY Expert): Teen Programming & YouTube

Also new this year, a selection of fun pop-ups, including the Just Chill Lounge at Registration and the Beaches Swag Bungalow. Beaches will surprise and delight participants by deconstructing the traditional conference attendee gift bag and turning it into an interactive gifting experience. Attendees will meet and greet with event sponsors while working their way around the bungalow to snag the great complimentary swag that comes along with being a #BeachesMom.

In addition to receiving great perks, attendees will have the chance to give back, as giving back is at the heart of Beaches Resorts.

During their stay, influencers will participate in an extraordinary “school makeover” project at the Ianthe Pratt Primary School—home to 600 children ages five to eleven. Sponsored by the Sandals Foundation and School Specialty, this activity will provide the opportunity to paint the school’s existing playground and outdoor stage, along with a collection of inspirational murals.

Prior to travel, attendees will also receive special backpacks encouraging them to join Beaches Resorts’ Pack for a Good Cause campaign. They will each fill their backpacks with five pounds of desperately needed school supplies and distribute them personally to the school children on-site. Participation in this activity is always 100%, which equates to 500 pounds of new educational supplies on the island.

In addition to the conference, outdoor-oriented activities—from Cabana Chats, informative sessions where attendees will dive deep on industry-specific topics, to Interactive Experiences, where they will participate in fun resort activities—will round out the programming.

From oceanside yoga, TruFusion exclusive workouts that keep power couples like A-Rod and J. Lo in shape, and curated parties including Hollywood Records’ artists In Real Life (IRL), the winners of ABC’s hit show, Boy Band, who recently wrapped their first North American headline tour—guests will enjoy all that the resort has to offer and more.

Graced by 12 miles of the world’s best beach on Grace Bay, Beaches Turks & Caicos offers the ultimate Luxury Included® Vacation with endless land and water sports, 5-Star Global Gourmet™ dining at up to 21 restaurants, luxurious rooms and suites, and exciting family-friendly activities including Sesame Street® stage shows and the Caribbean’s most thrilling waterpark.

Event partners include Drybar, Yummie, TruFusion, SpinMaster, JetBlue, Rebecca Minkoff, Hollywood Records, Cable and Wireless Business, The Crafted Coconut, Swarovski, School Specialty, SNUBA, Twiddle, NuFACE, Gaiam, Red Lane Spa, FITKICKS, Dreampad, Desert Sunglass of Scottsdale, Sprout Foods, Sun Bum, Pevonia, Air Esscentials, Build-A-Bear Workshop, The House of Perna, Sesame Workshop, Buddha Shack, Instax, essie, Tuuci, Bling2o, KooKooLoos, HeroBoys, Hapari, 8 Greens, Coconut Float, The Bouqs Co., U.R. Bath and Body, Lands’ End, the Red Lane Spa, Island Routes, the International Board of Credentialing and Continuing Education Standards (IBCCES), and the Sandals Foundation.

For more information on “Social Media on the Sand,” please visit

SOURCE: Beaches Resorts press release

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