Avoya Travel expects 2019 Wave season to be robust

Increased inventory, a strong economy and retiring baby boomers are among the reasons Avoya Travel Network agencies believe 2019 Wave season sales will be as strong or stronger than 2018, which was a record-breaker for the host agency.

Avoya surveyed its independent agencies, and 100% said they expect 2019 Wave to be as good as or better than the 2018 season. At the end of 2017, 80% of agents said they expected 2018 to be the same or better than 2017, which was consistent with what agencies reported this year.

Agencies gave a number of reasons they expect the upcoming Wave season to be a strong one, including increased inventory, new itineraries and innovative ships. Other contributing factors include a strong economy, low unemployment, retiring baby boomers with the money and desire to travel, and agencies feeling more prepared and organized heading into the season ahead.

According to the host agency, most of its agencies surveyed predicted growth for all product segments. 

“In particular, the upper premium and luxury cruise market and river cruises are projected to do exceedingly well, with over 70% of respondents expecting sales increases in those categories during Wave,” Avoya said in a statement.

Wave season’s top destinations are expected to be Europe, Alaska and the Caribbean. 

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