Airbnb is (again) entering the multiday tours arena with the
launch of Airbnb Adventures, an extension of its Experiences product offering
unique, off-the-grid expeditions.
The adventures, numbering more than 200 at the outset, are
available either exclusively to Airbnb or provided by small local operators “not
typically found on any other major booking platform,” the company says.
The move is a return to the Experiences division’s initial
concept, which was to sell multiday tours when it launched in 2016; the
strategy was later scaled back to include smaller tours and things to do.
The company says it currently has activities from the
existing Experiences collection available in over 1,000 cities worldwide.
Airbnb Adventures — which encompass everything from
observing lions in Kenya to hunting for UFOs in Arizona — include lodging,
meals and activities in one package and are hosted by local experts that “meet
certain quality and safety standards” as advised by the Adventure Travel
Prices range from $79 for an overnight trip to as much as
$5,000 for a 10-day trip, and all adventures are for groups of 12 or fewer.
“Getting access to epic and transformational travel has
never been easier than through Airbnb Adventures,” said Joe Zadeh, vice
president of Airbnb Experiences.
“Like Airbnb Experiences, people can escape their
day-to-day and put their screens and devices away but now instead of just a few
hours, they have the option to be fully immersed off the beaten path, to push
themselves out of their comfort zones and have experiences that will stay with
them for the rest of their lives.”
At the Arival event in September 2018, Riccardo Ulivi, head
of North American operations for Airbnb Experiences, tipped that “nothing
is off limits” with its tours and activities product and it wanted to
create experiences “with a twist.”
The launch of Airbnb Adventures puts Airbnb squarely back in
the same market as multiday tours leader TourRadar, which raised $50 million
Another brand is Evaneos, which itself raised $80 million in
funding in 2018.
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