In the iconic town center of Jackson, Wyoming, a new hotel is preparing to open its doors to guests in just a few weeks. Furnishings are being arranged, fixtures are being installed and the expansive rooftop deck is taking shape at The Cloudveil, a Marriott Autograph Collection property, and one of the most anticipated hotel openings of the year.
During a recent trip to Jackson Hole, I had the opportunity to join Erik Dombroski, the hotel’s vice president of sales and marketing for The Cloudveil, for a sneak peek of the property, which will occupy a prime corner of Center Street.
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Donning a hard hat and a neon safety vest, Dombroski and I entered the building as if we were guests — on King Street, where visitors can get dropped off or valet park their cars.
Though the scene was very much still under construction, it was possible to imagine the courtyard as it soon will be — landscaped, pristine and bustling with guests returning from a day hiking in nearby Grand Teton National Park or skiing at an area resort. And as you can see below in a shot taken from the roof deck, there’s plenty of things to do, eat and buy just a stone’s throw from the hotel.
We entered through a side door into a hallway of guestrooms, and here the hotel already seemed poised to welcome its first guests. Soon, the hallway pantry will be stocked with complimentary snacks and beverages (perhaps local jerky, or ice-cream sandwiches on hot summer days).
Guests will fill the 100 guest rooms and suites — including a namesake suite with a separate living room, double balconies and two bathrooms — and take advantage of the hotel’s array of amenities. It’s not a resort (there’s no full-service spa) but it’s easy to imagine returning to The Cloudveil after a day on the slopes and unwinding in the outdoor pool, or listening to music on the nearly 5,000-square-foot roof deck.
By the end of May, travelers will wake up early to hit the fitness center; sip coffee by a fire pit or join locals for a meal featuring French-American fare The Bistro, a raw bar and (you guessed it) bistro by restaurateur Gavin Fine.
The Cloudveil is filled with standout design features, such as the 3,000-pound boulder serving as the front desk, and the three-story wall of rock reaching up toward the roof.
Also in the lobby is a grove of Swedish aspens that stretches through the ceiling to the floors above, as if growing upward to meet the sun. At the center of it all is a striking, wood-burning fireplace.
But in many ways, I was most struck by the small, subtle details that echo the hotel’s theming throughout, from the bathroom fixtures to the room numbers.
Wood, leather and iron figure prominently into the guestroom aesthetic. Spigot-inspired taps, subtle, horseshoe-shaped pulls and saddle-esque benches evoke Wyoming’s rich ranching heritage.
But gas fireplaces, stone rainfall showers, flatscreen televisions and Nespresso machines ensure guests have all the modern comforts of a luxury stay in Jackson.
Even before entering your room, you might stop to touch the bark accent alongside the door, or admire the dark, burnt-wood frame. Above the room number is a cairn (a pile of stones used to mark trails) — so travelers never lose their way.
After all, the Cloudveil prefers to think of its concierges as Pathfinders who help guests along on their journey — and is designed to make sure guests never lose their connection with the nearby parklands, which are one of Jackson Hole’s biggest lures.
Travelers flock from all over to see Wyoming’s natural landscapes, including Yellowstone and Grand Teton national parks.
When the Cloudveil officially opens on May 26, guests can expect to experience a complete hotel. TPG was told that everything, including the restaurant and roof deck, will be prepared to welcome Jackson Hole’s newest visitors.
Rates start at $549 per night, but go much higher during the peak summer season (typically between $700 and $800). The Category 7 Marriott hotel will start at 50,000 Marriott Bonvoy points on off-peak dates but require 70,000 during peak dates, from June through September with a few exceptions.
Related: These are the best Marriott credit cards
In many ways, the Cloudveil will fill a much-needed gap in Jackson’s accommodations.
Significantly more affordable than resorts like Amangani and the Four Seasons, but decidedly more luxurious than the SpringHill Suites and the town’s collection of inns, the Cloudveil will certainly appeal to travelers (particularly with points to burn) who want an upscale stay without regularly dropping more than $1,000 a night.
Right now, there are very few hotels in the area striking this balance.
In a stroke of fortuitous timing, the new hotel is about to open during a defining moment for the entire travel industry — when travelers emerge, perhaps for the first time in over a year, to venture back out into the world.
As an added bit of good fortune for this particular hotel, it sits in a five-star location so close to many great, outdoor destinations and activities. After all, destinations boasting wide-open spaces and an abundance of outdoor activities continue to be in high demand among travelers.
Jackson Hole has long offered that to travelers in spades, though until now, travelers haven’t had many ways to explore the national park gateway and luxury ski destination on hotel points.
The Cloudveil changes that equation, offering a dose of the rugged, Old West luxury this Wyoming town is famous for to anyone with a stash of Marriott points ready to be put to good use.
Featured image by author.
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Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.
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