Scandinavian Airlines has temporarily removed an online ad after criticism on social media, particularly from anti-immigration parties, that the video detracts the region’s culture and history.
The video, entitled “What is Scandinavian for real? Absolutely nothing,” was uploaded Tuesday and was taken down hours later.
The video says that what is usually considered to be Scandinavian, like democracy, open sandwiches, parental leave and Swedish meatballs, have been imported and Scandinavia was “brought here, bit by bit, by ordinary people who found the best of our home in other places.”
We are proud of our Scandinavian heritage. Many of the things we call Scandinavian today was brought here and refined by curious, open-minded and innovative Scandinavians. Travelers bring home great ideas.
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