Ryanair to launch frequent flyer scheme from €199 per year

Ryanair has announced a new frequent flyer scheme that will bundle Priority Boarding and standard seat selection from €199 a year.

‘Ryanair Choice’, as the product is being dubbed, was one of several customer care improvements announced today.

The €199 fee is aimed at regular passengers, the airline says, who will continue to pay basic airline fares but be able to avail of Priority Boarding and other services as bundled add-ons for the annual set rate.

Currently, Priority Boarding costs from €6 to €10 per flight, depending on the route, with seat selection starting from €3.

Other changes include a ‘Customer Care Charter’ that it says will see EU261 claims for delayed or cancelled flights processed “in 10 days”.

The service will be rolled out with “new 24/7 support” and connect passengers within two minutes, Ryanair is promising.

A new, 48-hour grace period for booking changes is also being introduced.

This will allow passengers who wish to amend a booking a two-day window in which to do so, without incurring extra charges.

Currently, name changes alone cost from €115 online.

The changes come as Ryanair prepares for delivery of the first of up to 200 new Boeing 737 MAX 8-200 “gamechanger” aircraft this April.

The new aircraft will offer revamped interiors, slimline seats with increased legroom, and burn a reported 16pc less fuel.

Ryanair says it expects to carry 152 million customers this year, despite the fact that it issued its second profit warning in a row last month, and shuttered its two-year-old ‘Ryanair Holidays’ division this January.

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