When it comes to politics the US outdoor clothing brand Patagonia wears its heart on its sleeve. However this latest stunt has been a little more paired back.
In 2017 the company filed lawsuits against the federal government over attempts to redraw Utah’s Bears Ears National Monument and has boycotted trade shows over political differences. The company is not quiet about its differences of opinion with those in opposition to their views on environmental and ideological issues.
But when customers begun finding hidden messages in the seams of their designer outdoor gear, they wondered if this stunt was real. The words “Vote the assholes out” was sown into the back of labels of some shorts. Pictures of which quickly did the rounds on social media.
Pure🔥by @patagonia. pic.twitter.com/PDCnHSqsjo
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