A social media "influencer" has apologised for defacing Durdle Door with graffiti.
Alexandra Milam, 24, from London, wrote her Instagram handle on the white cliffs when visiting the World Heritage Site last week.
She was criticised for her actions and has since issued a statement, Dorset Echo reports.
The Instagrammer, who has 11,900 followers, said: “I feel awful because of this horrific event in my life and I wish to express my deep regret for the damage by my name written on the Jurassic Coast.
"I have learned a huge lesson, one which will forever mark me."
Alexandra has since set up monthly payments to a charity for volunteer beach cleaners to make amends.
The young woman will pay £30 a month to the fundraising campaign set up by beach volunteer Erin Tyrrell.
The donation is going towards the British Divers Marine Life Rescue – the UK's top marine mammal rescue charity.
Alexandra said: "I reached back to the community to meet all the people who sacrificed their precious time to fix this disaster.
"I want to spread the awareness to everyone who doesn't understand the beauty and importance of this place.
“I am disappointed that I didn't understand it at the time and I don't want anyone else making the same mistake."
Erin said she was pleased with the apology.
She said: “It's really heartwarming to see when someone has done wrong makes up for their actions.
“She apologised and I felt that she really wanted to help and meant it.”
Alexandra commented: “Maybe nothing will undo the damage the writing caused but I will try to make things better and I hope people will give me the chance."
Durdle Door is a natural limestone arch on the Jurassic Coast near Lulworth in Dorset.
Around 25 million years ago, the African tectonic plate collided with the European plate.
The pressure caused the formation of the Alps and ripples folded the Earths crust at Durdle Door.
Erosion eventually led to the formation of the iconic arch 10,000 years ago.
Tourists flock to visit the World Heritage Site – especially during hot weather.
But unfortunately for locals, some aren't respectful when they stop off.
After the heatwave, volunteers worked hard to clear mess left behind by tourists who visited Durdle Door.
Scribbles on the cliffs, litter and human waste impacted the area due to holidaymakers.
Source: Read Full Article