Backyard tourism delivers spending ‘halo’ around urban hubs

New Zealanders freshly out of lockdown have been using the school holidays as a chance to get out on the road and explore their own backyard. However, according to a study into accommodation and consumer spending, Kiwi families are not journeying far. The old travel map has been thrown out the window – old tourism hotspots are struggling and new destinations are benefitting from what is being described as the “halo effect”.

Analysing eftpos transactions from the beginning of the school holidays, it seems Kiwi families are sticking close to home. Spending on accommodation and attractions seems to be up within a four-hour radius of the urban areas Auckland, Christchurch and Wellington.

The biggest winners include Waiheke and the Hauraki Gulf. Aucklanders looking for a nearby escape have pushed spending on Great Barrier island up by 49 per cent compared to last year. Similarly Wellingtonians have been packing the car and leaving for the vines of Martinborough, where accommodation spending was up 116 per cent on last year.

This is welcome news, says Justin Lester of data company Dot Loves Data, suggesting it was time for urban centres that benefitted the most from lockdown wage subsidies to go and spend in the rural communities.

Source: Read Full Article