Virgin Atlantic has announced its new partnership with Aviation American Gin, owned by actor and producer, Ryan Reynolds.
As the exclusive UK airline partner, Virgin Atlantic will take the pioneering spirit of Aviation Gin to new heights by serving it in Virgin Atlantic Clubhouses and offering its customers the opportunity to sip the award-winning gin on board at 35,000 feet.
Speaking on the partnership, Richard Branson, Virgin Group founder, said: “I’m delighted Virgin Atlantic is working with Ryan and his team on this partnership.
“Aviation Gin was born out of a spirit of innovation, so serving it on board Virgin Atlantic flights seemed like the perfect combination.”
To celebrate the partnership, a selection of lucky passengers on board Virgin Atlantic flights on the September 30th will get a special mixology experience hosted by bartenders from some of the world’s best bars, from the Dead Rabbit in New York to Smugglers Cove in San Francisco.
Reynolds said: “I’ve been a huge fan of Sir Richard Branson and Virgin for years.
“For Aviation to be chosen as the gin of choice for such an iconic and quintessentially British brand is a complete honour.
“We look forward to serving Virgin Atlantic guests for years to come and, on a personal note, Sir Richard has promised to teach me the difference between revenue and profit, so I am beyond excited.”
As part of the relationship, Branson and Reynolds will appear in co-branded digital content this autumn.
Find out more in the slightly odd video below:
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