Blending “sense” and “satori” – the Japanese for “wow” – the tour operator’s exclusive Sensatori holidays are created to fuel the senses and everything from the sounds and colour schemes, to scents around the resort, come together to do just that.
A life-enhancing holiday “experience”, it has even enlisted the help of sensory scientists to deliver it.
At check-in, guests get their first mood-boosting hit in the form of a zingy, citrus aroma permeating through reception.
A welcome change from the usual waft of suncream, it is surprising how a simple fresh smell can put you in a positive frame of mind.
I then spot some tanned guests lounging in teardrop-shaped pods dangling from the ceiling.
I peer into one and, on closer inspection, discover it has a woodland theme with an overhead screen displaying trees, a soundtrack of bird song, as well as an earthy, herby scent.
My sensory journey has well and truly begun.
Moving to the main resort, a collection of curved pools wrap around the bright white, low-rise modernist hotel rooms and suites.
It’s all very serene – another staple in the TUI Sensatori vision.
My accommodation, a spotless two-floor, pool-view apartment, is styled in stripped-back Scandi chic, decorated in cream tones and natural wood, with mood lighting, a marble bathroom and waterfall shower.
From the resort it’s a short walk to the Blue Flag beach, which stretches for four miles either side of Gennadi, a former fishing village with just a few family-run tavernas.
Its remote location gives it an “away-from-it-all” appeal. However, excursions organised by TUI to nearby towns and historic sites mean taking in some local culture isn’t too much effort.
When the sun starts to set, I grab a stool at the adults-only Bhodi rooftop bar.
Sipping a strawberry daiquiri while listening to the sounds of the waves, I feel this resort working its magic again.
I really am starting to chill out here.
Food is very much at the forefront of the five-star experience too, offering everything from flavour-packed designer dishes to informal beach barbecues.
Kuzina a la Carte is a Greek eatery for meze-style dining.
Gaia serves healthy options made with fresh local produce.
There’s also Caprice Italian and Liberty a la Carte serving American classics.
I wake up the next morning feeling refreshed and with an urge to be active.
It is, of course, a disappointment when I discover I’ve missed the early morning bootcamp down on the beach… but if fitness is your thing, there are plenty of sports courts, including tennis and an archery range, plus an array of training sessions for cardio, strength and toning.
After a buffet breakfast of a fry-up and super-foods, I try aqua-boarding – a fitness session on a board in the pool.
I then vow to road-test yoga by candlelight that evening.
Sun salutations and flickering fire sound like the perfect combination for inner calm.
But it’s not all about feeling fit and finding your Zen here – it’s fun too, and great for kids.
For little ones the action centres around the excellent splash-pool with water slides and a tipping bucket, which gloriously soaks everyone around it at timed intervals.
There’s also the Play House which offers the Silly Science Lab, Crazy Kitchen and the Arts and Crafts Zone.
Supervised sessions are for three-to-12 year olds.
There’s a nursery for babies and toddlers with multi-sensory lights and tactile panels. In the evenings there’s a kids’ show and mini disco.
Later on there’s live music, all jollied along, of course, by those all-important, all-inclusive drinks.
It’s also just as easy to avoid activity altogether here. With no music blaring, it’s peaceful around the pools, giving guests the chance to listen to their own music or simply lay back and enjoy the silence.
If you fancy some refreshment while keeping cool, just paddle over to one of the two swim-up bars and take a seat.
Or switch-off altogether at the resort’s luxury spa, where there are more of those signature scents, candles and soft lighting.
When you feel like seeing the sights, the island’s capital, Rhodes old town, is a story-book destination ideal for a day trip.
Enclosed within honey-coloured walls, there’s a maze of stone streets featuring cafés, galleries and museums as well as the impressive Grand Master’s Palace, one of the few examples of Gothic architecture in Greece.
Further afield, there’s Tsambika Monastery, a whitewashed Byzantine church.
The hill climb, plus the 350 steps are worth it for the spectacular views of the coastline.
The preserved town of Lindos is just 12 miles away on the east coast of the island, with cobbled lanes, pretty bars and a hilltop acropolis which features monumental 4th-century gates.
However, if you prefer to stay within the sensory bubble of the hotel, the Atlantica has its own slice of history.
The ruins of a 5th-century settlement of 100 houses and a church were found during groundworks and have been turned into an attraction with a viewing gallery.
Bonding the resort with its location adds another element to this unique all-inclusive experience – a sense of depth – making holidaying here a true feast of the senses.
TUI offers seven nights all-inclusive at the five star TUI Sensatori Atlantica Dreams Resort & Spa in Rhodes from £963 per person.
Price based on two adults sharing and includes flights from Luton on June 12 with transfers;
Manchester same date from £901pp,
Birmingham on June 1 from £991pp.
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