Swiss-Belhotel International has announced it plans to launch four new brands across the Gulf region by the end of this year.
Coming to the region for the first time are Grand Swiss-Belresort (Bahrain), Swiss-Belsuites (Bahrain), Swiss-Belboutique (Kuwait) and Swiss-Belinn (Oman) with openings scheduled over the next few months, the company said in a statement.
The properties are in addition to the opening of seven hotels this year in the MENA region that are already in pre-opening stages in Bahrain, Oman and Saudi Arabia.
Laurent A Voivenel, senior vice president, Operations and Development for the Middle East, Africa and India, Swiss-Belhotel International, said: “We are very excited to introduce this year four new brands in the Middle East region from our unique and diversified portfolio of 14 brands giving greater choice to our guests.
“This creates a tremendous opportunity for growth as we expand our brand portfolio in the market offering more options to both owners and travellers in more destinations. Our aim is to position Swiss-Belhotel International as the best alternative to blue chip companies in the market.”
The Grand Swiss-Belresort is a luxury brand, Swiss-Belboutique is an upscale urban, lifestyle offering while Swiss-Belsuites is primarily designed for long-stay guests and families who desire additional space and Swiss-Belinn is a brand positioned in the 3-star category.
Voivenel added: “We are seeing a new generation of travellers who are in search of unexpected and authentic, locally inspired experiences. They are looking for accommodations that are trendy and well-designed and are equipped to cater to their lifestyles. At Swiss-Belhotel International we are well-placed to meet these emerging trends.”
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