Saudi Arabia launches campaign to encourage domestic tourism

According to government research, 78 percent of Saudi travelers are keen to explore the kingdom this year

Saudi Arabia has unveiled a new promotional campaign – ‘Saudi summer’ – aimed at encouraging domestic travel in the wake of the Covid-19 pandemic, the Saudi Tourism Authority (STA) announced on Thursday.

According to the STA’s own research, 57 percent of Saudi residents are concerned about travelling on holiday by plane.

Approximately 85 percent, however, are still planning to take 10-day break this year, with 78 percent saying they are keen to explore the kingdom, according to the state-run Saudi Press Agency (SPA).

“Saudi Summer comes as a wonderful opportunity to discover multiple tourist destinations in Saudi Arabia (KSA), alongside its historical, natural and cultural treasures,” Saudi Minister of Tourism and STA chairman Ahmed Al Khateeb.

“The campaign also contributes to enhancing efforts by the Ministry of Tourism to revive the tourism sector, which was most affected by the repercussions of the Covid-19 crisis,” he added.

Starting on June 25 and running until September 30, the Saudi Summer campaign will is promoting 10 locations across the country: Jeddah and KAEC, Abha, Tabuk, Khobar, Dammam, Ahsa, Al Baha, Al Taif, Yanbu and Umluj, and Riyadh.

“The tourism sector resumes its activities with a renewed spirit and great hopes for moving forward at an accelerated pace, to achieve our aspirations in harmony with Saudi Vision 2030, which seeks to pursue economic diversification, attract investments, increase revenues and create job opportunities for citizens,” Al Khateeb  added.

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