Ovolo Group unveils “Wonder. Full.” brand campaign
Ovolo Group, the design-forward hotel collection in Australia and Hong Kong, has unveiled a new branding campaign: “Wonder. Full.” Designed in coordination with the renowned branding and identity agency, THERE, “Wonder. Full.” is meant to evoke the sense of wonder sparked by the variety of places to stay with Ovolo, along with its eclectic portfolio of restaurants and bars ranging from Middle Eastern and Mediterranean cuisine to vegan high teas.
“A major component of Ovolo’s brand evolution was realigning its identity with the overall, unique hotel experience,” Ovolo Hotels’ Founder and CEO Girish Jhunjhnuwala said. “Sophisticated yet quirky interiors and an increasingly design-savvy audience gave us an opportunity to elevate our brand while maintaining the innovative spirit that continues to drive us in everything we do.”
As part of this branding, guests can expect new components of Ovolo’s unconventional nature, including meeting ‘Curios’ – Ovolo’s collection of unusual and intriguing objects meant to spark imagination – at every turn. Every element — from hotel key cards to print advertisements to in-room “loot bags” — will reflect the new brand. “Wonder. Full. not only encapsulates Ovolo’s hotel experience, but also our commitment to continually innovate and create an enhanced customer experience,” said Stephen Howard, Group Director of Marketing of Ovolo Hotels.
Ovolo has also unveiled new brand architecture, introducing the By Ovolo Collective – a distinctive collection of hotels, including Nishi Apartments Canberra, the introduction of the Sheung Wan Central Hong Kong (formally Mojo Nomad Central) and Ovolo’s new Bali property, due to open in late 2020.
“We have worked with Ovolo since its first venture into Australia. During our relationship, we have looked to bring a sense of magic and logic to the brand,” said Paul Taboure, co-founder and Executive Creative Director of THERE. “With ‘logic,’ we have galvanized a strategic framework with both ‘Wonder. Full.’ and the By Ovolo Collective to underpin their brand. With ‘magic,’ we looked to bring a sense of wondrous fun and delight to the creative.”
For more information on Ovolo, visit www.ovolohotels.com.
ABOUT OVOLO GROUP
Ovolo Group was founded by entrepreneur, Girish Jhunjhnuwala in 2002 and has quickly become one of Hong Kong’s most dynamic and largest independent owner/operator hospitality firms by providing business and leisure guests with the best in effortless living across numerous hotels and F&B outlets internationally. The company keeps in touch with the modern traveler through award-winning interior designs, detail-driven comforts, focused value-added service like free mini bar, breakfast, Wi-Fi plus more and cutting-edge technology – all done in Ovolo’s signature style. At the 2019 HM Awards, Ovolo Hotels were acknowledged for Hotel and Accommodation Excellence, receiving the accolade “Hotel Brand of the Year.” A proud Hong Kong brand, Ovolo Group remains a family-owned and privately operated business operating four hotels and four restaurants in Hong Kong, and six hotels and five restaurants across Australia in Sydney, Melbourne, Canberra and Brisbane. Ovolo is also developing new hotels in Melbourne, Australia (South Yarra and South Melbourne) and Bali, Indonesia. Ovolo Group has also recently launched Mojo Nomad, a co-habitation concept for global nomads that combines travel, lifestyle and community at its core. Mojo Nomad’s currently located in Hong Kong’s Central and Aberdeen Harbour neighborhoods and will be entering the Australian market in the near future.
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