Oberoi Hotels & Resorts: New brand identity
After extensive research with current and prospective guests around the world, travel partners and employees, the group determined there was an opportunity for Oberoi Hotels & Resorts to reinforce its leadership position among global luxury hotel brands in order to continue to grow and be successful.
For all of us at Oberoi Hotels & Resorts, our guests come above everything else. This has been the foundation of our existence for 85 years, and holds as true in our hearts and minds today as it did when the first Oberoi hotel was established in the 1930s.
With a deep belief and commitment to our guests, we thought who better to guide us into the future than them, thus initiating an exciting journey of brand re-discovery for Oberoi.
In the research we carried out, we learnt that it is the warmth, the kindness and the sincerity in the way we take care of our guests’ needs that awards us their trust and loyalty. Our guests continue to tell us how people at Oberoi touch their hearts in a deep, profound and caring manner, compelling them to choose our hotels and recommend us to friends and family.
As part of our branding initiative, we also revisited our identity to ensure that it reflects these values – we proudly present the “Oberoi Sun”. It translates the warmth, energy and sense of well-being that our guests experience. This is the promise that each one of us at Oberoi makes.
We travelled across our hotels and resorts to film the Oberoi experience. From pristine beaches to snowcapped mountains, from serene lakes to bustling cities. With the only constant being our wonderful people and our promise to always place our guests first and foremost in everything that we do. Please do take a few moments to view our new brand film. oberoihotels.com/?f lm
Last but not the least, we have also launched our new website which we hope captures an online experience that mirrors our hotels and resorts. Please click here to visit oberoihotels.com.
We look forward to welcoming guests at Oberoi Hotels & Resorts, with a refreshed look but the same sincere and heart felt service.
Divine Destinations represents The Oberoi Beach Resort Mauritius, The Oberoi Beach Resort, Bali and The Oberoi Beach Resort, Lombok to the Australian market.
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