Abu Dhabi tourist numbers up by 100,000

Official figures from the Department of Culture and Tourism show 4.6 million people visited Abu Dhabi this year

Between January and the end of October, hotels in the emirate made $1.2bn, with more than seven million rooms occupied. Photo by Dan Kitwood/Getty Images

The number of tourists visiting Abu Dhabi this year has increased by 100,000, according to figures revealed by the Department of Culture and Tourism (DCT).

And a report in The National states the UAE capital has also witnessed a seven percent increase in hotel revenues.

Official figures showed 4.6 million tourists visited Abu Dhabi this year, compared to 4.5m in 2018.

Data also showed that between January and the end of October, hotels in the emirate made AED4.5 billion ($1.2bn), with more than seven million rooms occupied.

Emiratis and other nationalities living in the country were the most popular visitors to Abu Dhabi this year (1.3m), followed by Indian nationals (400,000).

The third largest sector was China, then the UK, the United States and Egypt – 100,000 German tourists also visited the emirate.

A new government data analytics programme, which allows advertisers to target potential holidaymakers more effectively, has proven a success.

“We used sophisticated tools to know [how] to target specific tourists,” Ziad Mohamad, director of business intelligence at DCT, is quoted as saying.

“We never had this clarity before. Rather than a one-size-fits-all [campaign], you create something very tailored.”

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