Emirates implements new strategy ·

Emirates implements new strategy designed to support customer needs

Emirates is implementing a new strategy in Australia to provide a continued superior level of customer service and adapt to market changes. The changes will come into effect from April and will see the creation of new roles with greater responsibility in order to best serve their customer’s needs.

“Emirates has been a major player in the Australian market for over 20 years. This kind of longevity is achieved by having the right strategy and team in operation, who are best placed to implement them,” said Barry Brown, Emirates Divisional Vice President for Australasia. “We’ve made these changes keeping in mind what’s most important to our business which is our people. The people who work in our offices, the people who fly our aircraft and the people who trust us to get them safely and seamlessly where they need to go,” said Mr Brown.

As part of the new strategy, Emirates will close its Melbourne ticketing office as well as its Perth, Brisbane and Adelaide Town Offices, with sales executives working remotely. However, Emirates will continue to provide a superior customer service with new focus areas for teams based on customer needs.

“The changes we’re implementing will see our team expand their skillsets and take on greater responsibility so that they can better meet our customers’ needs, focus on the areas that matter most to our business and remain professionally challenged. We remain committed to the Australian market and will be working closely with each office to ensure that this transition period is as seamless as possible,” said Mr Brown.

The Emirates Group employs around 5,600 team members across Australia, and last financial year the airline directly contributed over AUD$790 million to the Australian economy by purchasing goods and services such as fuel, ground handling and inflight catering services. Emirates also supports hundreds of Australian businesses through the provision of crew accommodation and meal services, and products from food and wine companies to augment its inflight offerings.

Since the commencement of services in 1996, Emirates has carried more than 36 million passengers while investing over $97 million in Australian arts, community and sports sponsorships.

Over the years, Emirates has grown from three weekly flights between Dubai and Melbourne, before expanding to Sydney, Brisbane, Perth and Adelaide, now operating thousands of flights each year.

For more information on Emirates, including how to book flights, visit emirates.com/au, contact your local travel agent or call Emirates on 1300 303 777.

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