Iberostar opens its first hotel in Rome
2019 will see the opening of Iberostar Hotels & Resorts’ first hotel in the center of Rome, the IberostarFontana di Trevi. The company has set its sights on Italy to boost its city hotels segment with this five-star boutique hotel.
The new hotel is situated on one of the main streets in Rome’s historic center, between the Trevi Fountain and the Pantheon, two of the city’s most outstanding architectural treasures. Standing just off Via del Corso, the hotel boasts a prime location in one of the city’s most popular shopping areas, offering easy access to all the Italian capital’s major tourist attractions.
The Iberostar Fontana di Trevi is housed in a magnificent six-story, 19th-century building that combines Renaissance and Neo-Renaissance style elements. In addition to 67 rooms and a wide range of exclusive services, the hotel also features a spectacular rooftop terrace, the perfect venue for admiring Rome’s spectacular skyline.
World-famous artist Daniel Buren is responsible for one of the hotel’s greatest attractions: a masterpiece of contemporary art that will be unveiled on November 9th during an event to be held in Rome. The French master was commissioned for this project due to his outstanding work on creating a connection between modernity and classical architecture, two concepts that will form a quintessential part of the hotel’s identity.
The Iberostar Fontana di Trevi in Rome brings the number of properties in the company’s city hotel portfolio to 10, joining those located in New York City, Miami, Lisbon, Havana, Madrid, Barcelona and Budapest. It also represents a further move forward in its city hotels expansion strategy, designed to boost the company’s presence in the world’s leading tourist capitals with hotels offering prime central locations that reflect the authenticity and charm of the cities they are located in, providing guests with unique experiences.
“We are really excited about this new project. Rome is one of the top international destinations attracting both business and leisure travelers, and Iberostar Fontana di Trevi is designed as a boutique hotel tailored to cater to both types of guests. The building is truly unique and boasts an unparalleled location, and we are working hard to offer first-class services and facilities to provide guests a memorable stay with us in Rome,” saidAurelio Vázquez, Iberostar Group’s Chief Operations Officer.
The Iberostar Group is a 100% family-owned Spanish multinational company based in Palma de Mallorca (Spain) that has been operating in the tourist sector since 1956 and whose business activity dates back to 1877. Its sales network covers 35 countries, it has a staff of more than 32,000 employees and handles 8 million customers a year. Hospitality is the company’s core business, with a portfolio of more than 120 four and five star hotels located in 18 countries on three continents. In addition to the hotels, the Group has a further three business units: travel and incoming activities, a holiday club and real estate.
Iberostar Group is owned by the Fluxá family and chaired by Miguel Fluxá Rosselló, founder of the Group’s current hotel unit and the Iberostar Hotels & Resorts brand. His daughters Sabina y Gloria are the Company’s two Vice-Chairwomen. Sabina is also the Group’s CEO and Gloria holds the post of Chief Sustainability Officer.
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